Asian Paints Unveils Apcolite All Protek with Lotus Effect Tech
20 Jun 2025
2 Min Read
CW Team
Inspired by the natural self-cleaning properties of the lotus leaf, the Lotus Effect Technology creates a protective layer that repels everyday stains — from coffee and sauces to crayons — before they settle. Apcolite All Protek is available in Matt and Shyne finishes and carries a 6-year performance warranty, combining function with long-term care. It also features a refreshing fragrance, enhancing the user experience.
“At Asian Paints, we spend a lot of time understanding how homes are evolving, and our innovations reflect what today’s consumers truly need from their spaces. Today’s households are dynamic—full of celebrations, children, pets and everyday activities that leave their mark. With Apcolite All Protek and its Lotus Effect Technology, we’ve created a solution that responds to this reality. It takes the stress out of keeping walls clean with best-in-class stain repellency. It’s a step towards smarter, more seamless living, where homes reflect elegance and endure daily wear with ease,” said Amit Syngle, MD & CEO, Asian Paints Ltd.
The launch is backed by a new campaign featuring brand ambassador Virat Kohli. Conceptualised by McCann Worldgroup, the ad captures Kohli’s elegant home as it’s put to the test by a mischievous child. From juice spills to milkshake splashes, the paint effortlessly repels every stain, showcasing its real-world performance in a light-hearted, relatable manner.
Prasoon Joshi, Chief Creative Officer & CEO McCann Worldgroup India and Chairman, McCann Worldgroup APAC, said, “Innovation and performance define Asian Paints, and Apcolite All Protek exemplifies that spirit. With its revolutionary ‘Lotus Effect Technology,’ it prevents stains before they even stick, which is a true shift in the stain ‘removal’ category. Bringing this innovative feature to life visually needed a fresh approach, and with Virat Kohli leading the charge, this campaign delivers both charm and impact.”
With a legacy of pioneering innovations—from Graphene integration in Ultima Protek to Teflon-based stain resistance in Royale—Asian Paints continues to redefine the premium interior paint category, shaping not just products, but the future of Indian home aesthetics.
Inspired by the natural self-cleaning properties of the lotus leaf, the Lotus Effect Technology creates a protective layer that repels everyday stains — from coffee and sauces to crayons — before they settle. Apcolite All Protek is available in Matt and Shyne finishes and carries a 6-year performance warranty, combining function with long-term care. It also features a refreshing fragrance, enhancing the user experience. “At Asian Paints, we spend a lot of time understanding how homes are evolving, and our innovations reflect what today’s consumers truly need from their spaces. Today’s households are dynamic—full of celebrations, children, pets and everyday activities that leave their mark. With Apcolite All Protek and its Lotus Effect Technology, we’ve created a solution that responds to this reality. It takes the stress out of keeping walls clean with best-in-class stain repellency. It’s a step towards smarter, more seamless living, where homes reflect elegance and endure daily wear with ease,” said Amit Syngle, MD & CEO, Asian Paints Ltd. The launch is backed by a new campaign featuring brand ambassador Virat Kohli. Conceptualised by McCann Worldgroup, the ad captures Kohli’s elegant home as it’s put to the test by a mischievous child. From juice spills to milkshake splashes, the paint effortlessly repels every stain, showcasing its real-world performance in a light-hearted, relatable manner. Prasoon Joshi, Chief Creative Officer & CEO McCann Worldgroup India and Chairman, McCann Worldgroup APAC, said, “Innovation and performance define Asian Paints, and Apcolite All Protek exemplifies that spirit. With its revolutionary ‘Lotus Effect Technology,’ it prevents stains before they even stick, which is a true shift in the stain ‘removal’ category. Bringing this innovative feature to life visually needed a fresh approach, and with Virat Kohli leading the charge, this campaign delivers both charm and impact.” With a legacy of pioneering innovations—from Graphene integration in Ultima Protek to Teflon-based stain resistance in Royale—Asian Paints continues to redefine the premium interior paint category, shaping not just products, but the future of Indian home aesthetics.
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