+
Asian Paints Unveils Apcolite All Protek with Lotus Effect Tech
Interiors

Asian Paints Unveils Apcolite All Protek with Lotus Effect Tech

Inspired by the natural self-cleaning properties of the lotus leaf, the Lotus Effect Technology creates a protective layer that repels everyday stains — from coffee and sauces to crayons — before they settle. Apcolite All Protek is available in Matt and Shyne finishes and carries a 6-year performance warranty, combining function with long-term care. It also features a refreshing fragrance, enhancing the user experience. 

“At Asian Paints, we spend a lot of time understanding how homes are evolving, and our innovations reflect what today’s consumers truly need from their spaces. Today’s households are dynamic—full of celebrations, children, pets and everyday activities that leave their mark. With Apcolite All Protek and its Lotus Effect Technology, we’ve created a solution that responds to this reality. It takes the stress out of keeping walls clean with best-in-class stain repellency. It’s a step towards smarter, more seamless living, where homes reflect elegance and endure daily wear with ease,” said Amit Syngle, MD & CEO, Asian Paints Ltd. 

The launch is backed by a new campaign featuring brand ambassador Virat Kohli. Conceptualised by McCann Worldgroup, the ad captures Kohli’s elegant home as it’s put to the test by a mischievous child. From juice spills to milkshake splashes, the paint effortlessly repels every stain, showcasing its real-world performance in a light-hearted, relatable manner. 

Prasoon Joshi, Chief Creative Officer & CEO McCann Worldgroup India and Chairman, McCann Worldgroup APAC, said, “Innovation and performance define Asian Paints, and Apcolite All Protek exemplifies that spirit. With its revolutionary ‘Lotus Effect Technology,’ it prevents stains before they even stick, which is a true shift in the stain ‘removal’ category. Bringing this innovative feature to life visually needed a fresh approach, and with Virat Kohli leading the charge, this campaign delivers both charm and impact.” 

With a legacy of pioneering innovations—from Graphene integration in Ultima Protek to Teflon-based stain resistance in Royale—Asian Paints continues to redefine the premium interior paint category, shaping not just products, but the future of Indian home aesthetics. 

Inspired by the natural self-cleaning properties of the lotus leaf, the Lotus Effect Technology creates a protective layer that repels everyday stains — from coffee and sauces to crayons — before they settle. Apcolite All Protek is available in Matt and Shyne finishes and carries a 6-year performance warranty, combining function with long-term care. It also features a refreshing fragrance, enhancing the user experience. “At Asian Paints, we spend a lot of time understanding how homes are evolving, and our innovations reflect what today’s consumers truly need from their spaces. Today’s households are dynamic—full of celebrations, children, pets and everyday activities that leave their mark. With Apcolite All Protek and its Lotus Effect Technology, we’ve created a solution that responds to this reality. It takes the stress out of keeping walls clean with best-in-class stain repellency. It’s a step towards smarter, more seamless living, where homes reflect elegance and endure daily wear with ease,” said Amit Syngle, MD & CEO, Asian Paints Ltd. The launch is backed by a new campaign featuring brand ambassador Virat Kohli. Conceptualised by McCann Worldgroup, the ad captures Kohli’s elegant home as it’s put to the test by a mischievous child. From juice spills to milkshake splashes, the paint effortlessly repels every stain, showcasing its real-world performance in a light-hearted, relatable manner. Prasoon Joshi, Chief Creative Officer & CEO McCann Worldgroup India and Chairman, McCann Worldgroup APAC, said, “Innovation and performance define Asian Paints, and Apcolite All Protek exemplifies that spirit. With its revolutionary ‘Lotus Effect Technology,’ it prevents stains before they even stick, which is a true shift in the stain ‘removal’ category. Bringing this innovative feature to life visually needed a fresh approach, and with Virat Kohli leading the charge, this campaign delivers both charm and impact.” With a legacy of pioneering innovations—from Graphene integration in Ultima Protek to Teflon-based stain resistance in Royale—Asian Paints continues to redefine the premium interior paint category, shaping not just products, but the future of Indian home aesthetics. 

Next Story
Infrastructure Energy

Reliable Energy Storage Vital for 24/7 Renewable Power: TKIL

Reliable, scalable, and efficient energy storage systems are essential to ensuring uninterrupted renewable energy supply, said engineering firm TKIL Industries at the India Energy Storage Week (IESW) 2025.India aims to achieve 500 GW of renewable energy capacity within the next five years.Speaking at IESW, organised by the India Energy Storage Alliance (IESA), Vivek Bhatia, Managing Director and CEO of TKIL Industries, emphasised that the country’s energy sector is experiencing a major transformation. This shift is being driven by innovations in storage technology, aimed at improving grid re..

Next Story
Infrastructure Energy

IIT Madras, Hyundai Launch £17m Hydrogen Research Centre

The Indian Institute of Technology Madras (IIT Madras) and Hyundai Motor India Ltd (HMIL) have announced the establishment of the Hyundai HTWO Innovation Centre, a cutting-edge hydrogen research facility set to begin operations by 2026.The Rs 180 crore (approx. £17 million or USD 21.5 million) project will be located at IIT Madras' Discovery Campus in Thaiyur, near Chennai. Of the total, Rs 100 crore (approx. £9.4 million) has been committed by HMIL and its philanthropic arm, Hyundai Motor India Foundation (HMIF), with support from the Government of Tamil Nadu and its investment promotion ag..

Next Story
Infrastructure Energy

India’s Hydrogen Demand to Hit 8.8 MTPA by 2032: IESA Report

India’s hydrogen demand is projected to grow at a compound annual growth rate (CAGR) of 3 per cent, reaching 8.8 million tonnes per annum (MTPA) by 2032, according to a report released by the India Energy Storage Alliance (IESA).Unveiled on the first day of the India Energy Storage Week (IESW) 2025, the report points out a gap between ambitious project announcements and actual progress. While green hydrogen (GH₂) projects totalling 9.2 MTPA have been announced, only a limited number have reached Final Investment Decision (FID) or secured long-term domestic or international offtake agreemen..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?