Brigade Hotel Ventures Limited (BHVL) has marked the 10th anniversary of its flagship property, Grand Mercure Mysuru, by announcing a major investment plan of around Rs 1,000 crore in Karnataka over the next five years. The company said the investment will be directed towards new hospitality projects as well as modernisation of existing assets, aligning with the evolving demand for experiential tourism.The announcement comes as BHVL reiterated its focus on strengthening Mysuru’s position as a prominent global tourism destination by supporting the local micro-economy and adopting sustainable infrastructure.Speaking to the media in Mysuru, Nirupa Shankar, Managing Director, BHVL, said, “Mysuru has transitioned from a weekend getaway destination into a robust business and heritage hub. The city has been a key pillar in our strategy to redefine the hospitality experience in South India. Our decade in Mysuru has served as a powerful proof of concept for our strategic vision. We viewed Mysuru as the ultimate testing ground for how international hospitality standards could be seamlessly integrated into a heritage-rich, Tier-II environment. The success we’ve achieved here has provided us with the operational confidence and the financial blueprint to aggressively scale our footprint across Karnataka.”Since its inauguration in 2016, the 146-key Grand Mercure Mysuru has established itself as a key hospitality landmark, blending French design elements with Karnataka’s royal heritage. The hotel has also built a strong economic footprint through job creation and has positioned sustainability at its core as a Green Key certified property. Over the years, it has emerged as a preferred destination during the Dasara festivities and has showcased the potential of luxury leisure hospitality in Tier-II markets.Vineet Verma, Director, BHVL, said, “Our growth in Mysuru is built on a foundation of sustainability and community integration. We believe that strategic growth is not only about increasing room keys, but also about choosing the right markets at the right time. Grand Mercure Mysuru was our first major step in proving that the 'Brigade Way' of hospitality could thrive outside of Bengaluru. This city has been a vital engine for our growth, allowing us to build a robust talent pipeline and a sustainable vendor ecosystem that we are now mobilizing for our upcoming projects in South India.BHVL has also announced an aggressive “Vision 2031” strategy to double its room inventory. The company plans to add around 1,700 new keys over the next five years, supported by a capital investment of Rs 3,600 crore.With Mysuru’s hospitality sector projected to grow at a CAGR of 8–10%, BHVL said it is well positioned to benefit from emerging trends such as wellness tourism and personalised travel experiences, alongside rising international tourist inflows and government initiatives to develop iconic tourism destinations.