Interior designing start-up in Chennai is using AR to visualise décor

01 Jan 2022 CW Team

We strive to pick colours, furniture, and décor when we decide to design or makeover our rooms, offices, or houses. However, without visualisation, making a decision is difficult.

What if we could virtually view how a space might appear with a certain style of decoration? Pixel and Mortar, based in Chennai, is tackling this issue by employing an augmented reality platform to let customers visualise home decors.

Pixel and Mortar, founded in 2020 by Siddharth Chandrashekar, is building a platform that allows users to combine digital and physical, allowing for a world in which a trained interior designer creates mood boards to understand user preferences and then suggests furniture, rugs, wallpapers, lamps, furnishings, and more.

Users will be able to view precisely how their room's décor will look in 3D, as well as change and rearrange items as needed, thanks to the platform.

Siddharth tells YourStory that the end-to-end AR platform would be available in early 2022. More than 30 big online furniture and home décor retailers have already signed up to use this platform to sell their products.

Mitrra Media, a design studio that delivers aesthetic, inventive, and product-based design services for small-medium enterprises, was founded by him in 1997. In 2013, he founded Pencil and Monk, an interior design business that specialises in customising personal spaces ranging from low-cost residences to high-end hospitality projects.

The need for interior design surged even more during the COVID-19 lockdowns, since individuals were pent up at home all day. However, while they were interested in having improvements done, they were concerned about the exorbitant expenditures. As a result, a new approach was developed: planning by room rather than by house.

Also Read
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/barratt-homes-launches-interior-design-competition/31447
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/transforming-homes-with-accent-walls/31446

We strive to pick colours, furniture, and décor when we decide to design or makeover our rooms, offices, or houses. However, without visualisation, making a decision is difficult. What if we could virtually view how a space might appear with a certain style of decoration? Pixel and Mortar, based in Chennai, is tackling this issue by employing an augmented reality platform to let customers visualise home decors. Pixel and Mortar, founded in 2020 by Siddharth Chandrashekar, is building a platform that allows users to combine digital and physical, allowing for a world in which a trained interior designer creates mood boards to understand user preferences and then suggests furniture, rugs, wallpapers, lamps, furnishings, and more. Users will be able to view precisely how their room's décor will look in 3D, as well as change and rearrange items as needed, thanks to the platform. Siddharth tells YourStory that the end-to-end AR platform would be available in early 2022. More than 30 big online furniture and home décor retailers have already signed up to use this platform to sell their products. Mitrra Media, a design studio that delivers aesthetic, inventive, and product-based design services for small-medium enterprises, was founded by him in 1997. In 2013, he founded Pencil and Monk, an interior design business that specialises in customising personal spaces ranging from low-cost residences to high-end hospitality projects. The need for interior design surged even more during the COVID-19 lockdowns, since individuals were pent up at home all day. However, while they were interested in having improvements done, they were concerned about the exorbitant expenditures. As a result, a new approach was developed: planning by room rather than by house.Also Read https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/barratt-homes-launches-interior-design-competition/31447https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/transforming-homes-with-accent-walls/31446

Real Estate

06 Feb 2026

IGBC Green Karnataka Summit 2026 Highlights State’s Green Leadership

The CII Indian Green Building Council (IGBC) hosted the first IGBC Green Karnataka Summit 2026 in Bengaluru, bringing together government leaders, urban planners, developers, architects and industry stakeholders to deliberate on “Advancing Sustainability vis-à-vis Climate Resilience in Urban Built Karnataka”.Karnataka currently has 1,539 registered green building projects accounting for a cumulative 1.13 billion sq ft of certified green building footprint, ranking third in India by number of buildings adopting IGBC Green Building Ratings. The summit reinforced a collective shift from inte..

Infrastructure Transport

06 Feb 2026

MIC Electronics Bags First PAPIS Order from RCF Kapurthala

MIC Electronics has received a Letter of Acceptance (LoA) from Rail Coach Factory (RCF), Kapurthala, for its first order in the Passenger Announcement and Passenger Information System (PAPIS) segment, marking a new addition to the company’s railway electronics portfolio.The order was awarded following successful evaluation of the company’s bid by the competent authority. MIC Electronics said the scope of work will be executed in line with the agreed rate structure, delivery schedules, inspection requirements, warranty provisions and other standard terms and conditions prescribed by RCF.Com..

Infrastructure Urban

06 Feb 2026

Prozo Opens 1.5 Lakh Sq Ft Multi-Client Fulfilment Hub

Prozo has launched its largest multi-client fulfilment hub, a 1.5 lakh sq ft enterprise-grade facility at Horizon Industrial Parks, Gurugram, Haryana, strengthening its expanding national warehousing network. The new site is Prozo’s sixth multi-client facility in Haryana and eleventh in Northern India, within a network of over 50 fulfilment centres spanning 3 million sq ft.Designed as a model warehouse for North India, the facility combines high-specification infrastructure with Prozo’s proprietary technology stack to support complex and high-volume operations for enterprise, retail and D2..