Interior designing start-up in Chennai is using AR to visualise décor
Interiors

Interior designing start-up in Chennai is using AR to visualise décor

We strive to pick colours, furniture, and décor when we decide to design or makeover our rooms, offices, or houses. However, without visualisation, making a decision is difficult.

What if we could virtually view how a space might appear with a certain style of decoration? Pixel and Mortar, based in Chennai, is tackling this issue by employing an augmented reality platform to let customers visualise home decors.

Pixel and Mortar, founded in 2020 by Siddharth Chandrashekar, is building a platform that allows users to combine digital and physical, allowing for a world in which a trained interior designer creates mood boards to understand user preferences and then suggests furniture, rugs, wallpapers, lamps, furnishings, and more.

Users will be able to view precisely how their room's décor will look in 3D, as well as change and rearrange items as needed, thanks to the platform.

Siddharth tells YourStory that the end-to-end AR platform would be available in early 2022. More than 30 big online furniture and home décor retailers have already signed up to use this platform to sell their products.

Mitrra Media, a design studio that delivers aesthetic, inventive, and product-based design services for small-medium enterprises, was founded by him in 1997. In 2013, he founded Pencil and Monk, an interior design business that specialises in customising personal spaces ranging from low-cost residences to high-end hospitality projects.

The need for interior design surged even more during the COVID-19 lockdowns, since individuals were pent up at home all day. However, while they were interested in having improvements done, they were concerned about the exorbitant expenditures. As a result, a new approach was developed: planning by room rather than by house.

Also Read
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/barratt-homes-launches-interior-design-competition/31447
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/transforming-homes-with-accent-walls/31446

We strive to pick colours, furniture, and décor when we decide to design or makeover our rooms, offices, or houses. However, without visualisation, making a decision is difficult. What if we could virtually view how a space might appear with a certain style of decoration? Pixel and Mortar, based in Chennai, is tackling this issue by employing an augmented reality platform to let customers visualise home decors. Pixel and Mortar, founded in 2020 by Siddharth Chandrashekar, is building a platform that allows users to combine digital and physical, allowing for a world in which a trained interior designer creates mood boards to understand user preferences and then suggests furniture, rugs, wallpapers, lamps, furnishings, and more. Users will be able to view precisely how their room's décor will look in 3D, as well as change and rearrange items as needed, thanks to the platform. Siddharth tells YourStory that the end-to-end AR platform would be available in early 2022. More than 30 big online furniture and home décor retailers have already signed up to use this platform to sell their products. Mitrra Media, a design studio that delivers aesthetic, inventive, and product-based design services for small-medium enterprises, was founded by him in 1997. In 2013, he founded Pencil and Monk, an interior design business that specialises in customising personal spaces ranging from low-cost residences to high-end hospitality projects. The need for interior design surged even more during the COVID-19 lockdowns, since individuals were pent up at home all day. However, while they were interested in having improvements done, they were concerned about the exorbitant expenditures. As a result, a new approach was developed: planning by room rather than by house.Also Read https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/barratt-homes-launches-interior-design-competition/31447https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/transforming-homes-with-accent-walls/31446

Next Story
Infrastructure Transport

Cabinet OKs Rs 18.5 Bn Four Lane NH 87 in Tamil Nadu

The Union Cabinet has cleared a Rs 18.53 billion plan to upgrade 46.7 kilometres of National Highway 87 between Paramakudi and Ramanathapuram to four lanes. At present, this section is a two lane bottleneck that links Madurai, Rameshwaram and Dhanushkodi, and regularly suffers jams and accidents.Scheduled to be built under the Hybrid Annuity Mode, the new highway will intersect five other national highways (NH 38, 85, 36, 536 and 32) and three state highways (SH 47, 29 and 34). It will also strengthen multi modal links to Madurai and Rameshwaram railway stations, Madurai Airport, a..

Next Story
Infrastructure Transport

Pune Metro to Add 15 Trains, Cut Wait Time to 3 Minutes

In a bid to enhance commuter convenience and prepare for two newly approved corridors, Pune Metro has announced plans to add 15 new trains — totalling 45 coaches — to its existing fleet. This will increase the total number of trains from 34 to 49 and coaches from 102 to 147.Currently, Pune Metro serves over 1.7 lakh passengers daily using 34 trains, of which 31 are operational. The new trains, each consisting of three coaches, will be deployed once construction on the new Swargate–Katraj and PCMC–Nigdi lines is complete. These projects were approved in August 2024 and October 2023 resp..

Next Story
Infrastructure Transport

IRHPL to Run Retail at BKC and Airport T2 Metro Stations

India Retails & Hospitality Private Ltd (IRHPL) has signed a memorandum of understanding with Mumbai Metro Rail Corporation to act as master concessionaire for commercial operations at two flagship stations on the underground Metro Line 3 corridor: Bandra Kurla Complex and Mumbai Airport T2.The agreement will see IRHPL convert the concourse and platform areas into vibrant retail hubs, offering high quality shops, quick service food counters, premium lounges and experiential zones modelled on airport standards. Only the 22 kilometre stretch from Aarey to Worli is cur..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?