Interior designing start-up in Chennai is using AR to visualise décor
Interiors

Interior designing start-up in Chennai is using AR to visualise décor

We strive to pick colours, furniture, and décor when we decide to design or makeover our rooms, offices, or houses. However, without visualisation, making a decision is difficult.

What if we could virtually view how a space might appear with a certain style of decoration? Pixel and Mortar, based in Chennai, is tackling this issue by employing an augmented reality platform to let customers visualise home decors.

Pixel and Mortar, founded in 2020 by Siddharth Chandrashekar, is building a platform that allows users to combine digital and physical, allowing for a world in which a trained interior designer creates mood boards to understand user preferences and then suggests furniture, rugs, wallpapers, lamps, furnishings, and more.

Users will be able to view precisely how their room's décor will look in 3D, as well as change and rearrange items as needed, thanks to the platform.

Siddharth tells YourStory that the end-to-end AR platform would be available in early 2022. More than 30 big online furniture and home décor retailers have already signed up to use this platform to sell their products.

Mitrra Media, a design studio that delivers aesthetic, inventive, and product-based design services for small-medium enterprises, was founded by him in 1997. In 2013, he founded Pencil and Monk, an interior design business that specialises in customising personal spaces ranging from low-cost residences to high-end hospitality projects.

The need for interior design surged even more during the COVID-19 lockdowns, since individuals were pent up at home all day. However, while they were interested in having improvements done, they were concerned about the exorbitant expenditures. As a result, a new approach was developed: planning by room rather than by house.

Also Read
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/barratt-homes-launches-interior-design-competition/31447
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/transforming-homes-with-accent-walls/31446

We strive to pick colours, furniture, and décor when we decide to design or makeover our rooms, offices, or houses. However, without visualisation, making a decision is difficult. What if we could virtually view how a space might appear with a certain style of decoration? Pixel and Mortar, based in Chennai, is tackling this issue by employing an augmented reality platform to let customers visualise home decors. Pixel and Mortar, founded in 2020 by Siddharth Chandrashekar, is building a platform that allows users to combine digital and physical, allowing for a world in which a trained interior designer creates mood boards to understand user preferences and then suggests furniture, rugs, wallpapers, lamps, furnishings, and more. Users will be able to view precisely how their room's décor will look in 3D, as well as change and rearrange items as needed, thanks to the platform. Siddharth tells YourStory that the end-to-end AR platform would be available in early 2022. More than 30 big online furniture and home décor retailers have already signed up to use this platform to sell their products. Mitrra Media, a design studio that delivers aesthetic, inventive, and product-based design services for small-medium enterprises, was founded by him in 1997. In 2013, he founded Pencil and Monk, an interior design business that specialises in customising personal spaces ranging from low-cost residences to high-end hospitality projects. The need for interior design surged even more during the COVID-19 lockdowns, since individuals were pent up at home all day. However, while they were interested in having improvements done, they were concerned about the exorbitant expenditures. As a result, a new approach was developed: planning by room rather than by house.Also Read https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/barratt-homes-launches-interior-design-competition/31447https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/transforming-homes-with-accent-walls/31446

Next Story
Infrastructure Urban

Greta Minerals Doubles WA Exploration Land, Targets Lithium Supply for India

Greta Minerals Pte, part of Singapore-based Greta Group, has expanded its exploration footprint in Western Australia to 1,550 sq km, up from 700 sq km acquired in 2024.Nitesh Chaudhari, Chairman of Greta Group, said, “We are very happy to expand our landholding, encouraged by initial results from Ultrafine+ soil sampling at Gecko North. The geological corridor appears promising for lithium, gold, and other critical minerals.”The Gecko North Project, 25 km northwest of Coolgardie, is one of seven critical mineral and gold projects under Greta Minerals (Australia) Pty, which now holds 37 gra..

Next Story
Infrastructure Urban

Vedanta Extends Demerger Deadline to March 2026 Amid Pending Approvals

Vedanta, led by Anil Agarwal, has extended the deadline for its corporate demerger to March 31, 2026, as approvals from the National Company Law Tribunal (NCLT) and relevant government authorities are still pending, the company said in a regulatory filing. The deadline had earlier been extended from March 31, 2025, to September 30, 2025.The board stated, “Given that the conditions precedent in the Scheme, including NCLT approval and approvals from certain government authorities, are still in process, the timeline for fulfilment of these conditions has been extended to March 31, 2026.” The ..

Next Story
Infrastructure Urban

MOIL Achieves Record September Production and Strong Q2 Performance

MOIL posted its best-ever September production of 1.52 lakh tonnes, up 3.8 per cent from the same period last year, reflecting robust operational performance. Exploratory core drilling also surged to 5,314 metre, a 46 per cent increase, highlighting the company’s focus on expanding its resource base.For Q2 FY26 (July–September 2025), MOIL achieved record quarterly production of 4.42 lakh tonnes, up 10.3 per cent year-on-year, and sales of 3.53 lakh tonne, growing 18.6 per cent over the same quarter last year. Exploratory drilling for the quarter reached 21,035 metre, marking a 4.1 per cent..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?