TOTO Crosses 70 Million WASHLET Units Globally

15 Jan 2026 CW Team

India has emerged as one of TOTO’s fastest-growing markets. Over the past three years, WASHLET sales in India have doubled, driven by a post-pandemic shift towards cleaner, safer and wellness-focused bathroom environments. Indian consumers are increasingly prioritising hygiene and premium living standards, reinforcing the brand’s strategic focus on the market.

Commenting on the milestone, Shiozawa Kazuyuki, Managing Director, TOTO India, said: “In past few years, we have observed phenomenal growth in the WASHLET segment in India, where hygiene standards have become a key priority. Our sales figures reflect the rising demand for premium bathroom solutions. The past three years have been transformative, and we look forward to expanding our presence further with a strong focus on hygiene and wellness.”

In August 2025, TOTO advanced its wellness-led bathroom vision with the launch of the NEOREST LS-W and AS-W, featuring built-in sensors that analyse stool characteristics and sync insights with the TOTO Wellness app. This development builds on 45 years of WASHLET evolution, which has expanded from basic cleansing to advanced technologies such as EWATER+, PREMIST, warm water cleansing, warm air drying, deodorisation and automatic lid operation.

Alongside product innovation, TOTO continues to strengthen its global service infrastructure through initiatives such as the World Service Masters programme and has received multiple international design recognitions, including Good Design, iF and Red Dot Awards. With increasing installations across luxury hotels, retail environments and public spaces worldwide, the brand continues to expand its footprint in line with its TOTO WILL2030 vision focused on cleanliness, wellness, sustainability and community value.

Japanese bathroom solutions major TOTO has announced that global shipments of its WASHLET range have crossed 70 million units, marking a significant milestone in over four decades of innovation across residential and public restroom applications. Now available in more than 100 countries, WASHLET adoption has accelerated across the Americas, Europe and Asia, reflecting a growing global emphasis on hygiene, comfort and wellness.India has emerged as one of TOTO’s fastest-growing markets. Over the past three years, WASHLET sales in India have doubled, driven by a post-pandemic shift towards cleaner, safer and wellness-focused bathroom environments. Indian consumers are increasingly prioritising hygiene and premium living standards, reinforcing the brand’s strategic focus on the market.Commenting on the milestone, Shiozawa Kazuyuki, Managing Director, TOTO India, said: “In past few years, we have observed phenomenal growth in the WASHLET segment in India, where hygiene standards have become a key priority. Our sales figures reflect the rising demand for premium bathroom solutions. The past three years have been transformative, and we look forward to expanding our presence further with a strong focus on hygiene and wellness.”In August 2025, TOTO advanced its wellness-led bathroom vision with the launch of the NEOREST LS-W and AS-W, featuring built-in sensors that analyse stool characteristics and sync insights with the TOTO Wellness app. This development builds on 45 years of WASHLET evolution, which has expanded from basic cleansing to advanced technologies such as EWATER+, PREMIST, warm water cleansing, warm air drying, deodorisation and automatic lid operation.Alongside product innovation, TOTO continues to strengthen its global service infrastructure through initiatives such as the World Service Masters programme and has received multiple international design recognitions, including Good Design, iF and Red Dot Awards. With increasing installations across luxury hotels, retail environments and public spaces worldwide, the brand continues to expand its footprint in line with its TOTO WILL2030 vision focused on cleanliness, wellness, sustainability and community value.

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