Vitero tiles launches new collection of wall tiles, Vitra

Aparna Enterprises, building materials brand, announces the growth strategy for their tile brand, Vitero Tiles, by launching a new collection of wall tiles called Vitra.

The collection is said to be inspired by quality, modern design and contemporary aesthetics. The new series Vitra will have 56 shades to its credit. With this new launch, wall tiles’ portfolio will have around four series and more than 400 shades. Vitra will be available in India through more than 275 dealers across India.

The series is manufactured at the manufacturing unit in Peddapuram, Andhra Pradesh, using the latest nanotechnology. As mentioned by the company, about 60% of all raw materials used in this tile collection, like clay and feldspar, are produced in-house through a backward integration process, ensuring uniform consistency and quality across each of the products. The series is processed using advanced polishing units, giving the collection sheen, surface consistency, and durability. The tiles provide a glitter finish when light falls on them. Vitra is an ideal choice for both domestic and commercial consumption. Available across India, the tiles will come in 300 x 300 mm and 300 x 600 mm sizes.

Commenting on the product expansion and growth plans, Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Despite the challenges last year, Vitero Tiles has grown by 13% in the last FY and is expected to close the current FY with 50% growth”

Aparna Enterprises Limited (AEL) is a part of the Aparna Group, which operates through a range of businesses in building-material products.

Image: Sample from the Vitra collection