Mindspace REIT Drives Gamified Plastic Recyclothon in Navi Mumbai

27 Jan 2026 CW Team

The city-wide programme is led by the Navi Mumbai Municipal Corporation in partnership with Project Mumbai, with Mindspace REIT participating as Sustainability Partner. Through this activation, Mindspace aims to mobilise its tenant and employee ecosystem of nearly one lakh professionals, embedding responsible plastic recycling practices at scale.

Plastic collected during the drive will be channelled to authorised recyclers and upcycled into benches for municipal schools in Navi Mumbai, converting daily workplace action into visible community assets and reinforcing a circular economy model.

A key highlight of the activation is its use of gamification as a behaviour-change tool targeted at young working professionals. Basketball-style collection set-ups have been installed in common areas, encouraging participants to deposit plastic waste by ‘scoring a basket’, with prizes driving peer engagement and repeat participation. The approach positions sustainability as a daily habit rather than a one-time commitment.

The launch witnessed strong on-ground participation and featured a live performance by Dharavi Rocks, a music collective known for socially driven storytelling. The band delivered a rap-led performance using instruments created from reused plastic waste, translating the campaign’s sustainability message into a youth-centric cultural experience.

Aligned with Project Mumbai’s Mumbai Climate Week initiative, the Mindspace activation represents a model for decentralised climate action in Navi Mumbai, advancing awareness, collaboration and measurable environmental impact through public–private partnerships.

The programme will continue over the next month with structured awareness sessions, on-ground engagement and community-led participation across both business parks, alongside collection drives at residential welfare associations, schools and colleges.

The Navi Mumbai Plastic Recyclothon has already delivered measurable outcomes, covering over 31 locations, engaging 51 schools, two colleges and 16 residential societies, offices and NGOs, and reaching more than 47,000 citizens. Over three tonnes of plastic waste were collected in the last quarter alone, with participation from Mindspace Airoli East and West expected to further scale this city-wide effort.

As part of the ongoing Navi Mumbai Plastic Recyclothon, Mindspace Business Parks REIT has launched a month-long, gamified plastic collection drive across Mindspace Airoli East and Mindspace Airoli West. The initiative integrates a city-led sustainability movement into one of Navi Mumbai’s largest commercial ecosystems.The city-wide programme is led by the Navi Mumbai Municipal Corporation in partnership with Project Mumbai, with Mindspace REIT participating as Sustainability Partner. Through this activation, Mindspace aims to mobilise its tenant and employee ecosystem of nearly one lakh professionals, embedding responsible plastic recycling practices at scale.Plastic collected during the drive will be channelled to authorised recyclers and upcycled into benches for municipal schools in Navi Mumbai, converting daily workplace action into visible community assets and reinforcing a circular economy model.A key highlight of the activation is its use of gamification as a behaviour-change tool targeted at young working professionals. Basketball-style collection set-ups have been installed in common areas, encouraging participants to deposit plastic waste by ‘scoring a basket’, with prizes driving peer engagement and repeat participation. The approach positions sustainability as a daily habit rather than a one-time commitment.The launch witnessed strong on-ground participation and featured a live performance by Dharavi Rocks, a music collective known for socially driven storytelling. The band delivered a rap-led performance using instruments created from reused plastic waste, translating the campaign’s sustainability message into a youth-centric cultural experience.Aligned with Project Mumbai’s Mumbai Climate Week initiative, the Mindspace activation represents a model for decentralised climate action in Navi Mumbai, advancing awareness, collaboration and measurable environmental impact through public–private partnerships.The programme will continue over the next month with structured awareness sessions, on-ground engagement and community-led participation across both business parks, alongside collection drives at residential welfare associations, schools and colleges.The Navi Mumbai Plastic Recyclothon has already delivered measurable outcomes, covering over 31 locations, engaging 51 schools, two colleges and 16 residential societies, offices and NGOs, and reaching more than 47,000 citizens. Over three tonnes of plastic waste were collected in the last quarter alone, with participation from Mindspace Airoli East and West expected to further scale this city-wide effort.

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