SOBHA, India’s leading real estate developer renowned for its construction quality, has launched its debut project in Greater Noida: SOBHA Aurum, a premium residential development in Sector 36. The project has received RERA approval (RERA No: UPRERAPRJ361748/06/2025) and is set to redefine luxury living in the region. Spread across 3.46 acre (14,001 sq m) with a development potential of 9.3 lakh sq ft, SOBHA Aurum comprises two architecturally distinctive towers, including the tallest residential tower in the vicinity at 45 floors, alongside a 35-storey tower. Together, they will offer 420 meticulously designed homes, including 1, 2, 3 and 4 BHK configurations. Select units will feature private terraces and corner balconies, offering panoramic city views and enhanced privacy. Positioned for optimum sunlight and ventilation, the residences are complemented by a grand entrance and thoughtfully curated community spaces. Residents will enjoy access to over 2.5 acre of open green areas, featuring a Reflexology Walk, Island Gazebo, Water Cascade, Amphitheatre, Tennis Court, Cricket Pitch, and Pet Park.  A 15,072 sq ft (1,400 sq m) clubhouse will host indoor amenities including a badminton court, banquet hall, games room, yoga/gym/aerobics zones, and more. Configuration & Pricing: 1 BHK: 739 sq ft – Rs 1.12 crore 2 BHK: 1,270 sq ft – Rs 1.92 crore 3 BHK: 1,570–1,901 sq ft – Rs 2.30 crore 4 BHK: 2,285–2,306 sq ft – Rs 3.48 crore  Additional amenities include a lap/leisure pool, kids' play area, multi-sport court, outdoor fitness deck, and exhibition lawn—all integrated to promote a holistic lifestyle. Jagadish Nangineni, Managing Director, SOBHA, said: “Entering Greater Noida marks a significant new chapter in SOBHA’s journey. Over the past 30 years, we have built a legacy grounded in quality, transparency, and trust – values that have earned us the confidence of our customers across India. As we step into this dynamic market, we are confident that our commitment to excellence will set a new benchmark in luxury living for the region.” The launch of SOBHA Aurum reinforces the company’s vision to deliver timeless developments that enhance quality of life and shape future-ready urban communities.