Sterling Holiday Resorts has announced the launch of Sterling Borderland Amritsar, marking its entry into the state of Punjab. With this addition, the brand now operates across 53 destinations in India, covering diverse terrains and tourist circuits.Centrally located on the city’s iconic Lawrence Road, the hotel offers easy access to the Golden Temple, Jallianwala Bagh, Wagah Border, and commercial hotspots like Ranjit Avenue and Queen’s Road—making it well-suited for leisure and business travellers alike.The property features Classic Rooms, Premier Rooms, and Junior Suites, designed to accommodate solo guests, families, and corporate visitors. Curry Cravings, the in-house restaurant, serves a mix of Punjabi specialties including Amritsari Fish and Patiala Dohri Seekh Kebab, along with international dishes.Sterling Borderland Amritsar also houses over 10,000 sq. ft. of event space across two venues—Darbar 1 and Darbar 2—equipped for corporate events, weddings, and other social functions.“Sterling Borderland Amritsar is a key milestone in our expansion journey,” said Vikram Lalvani, MD & CEO, Sterling Holiday Resorts. “Amritsar, with its deep-rooted heritage and commercial relevance, is an ideal location for our ‘bleisure’ model that caters to both the business & leisure segments and blends local experiences with world-class service.”“We are delighted to partner with Sterling, known for their warm hospitality and professionalism and are confident that with Sterling, our guests will have a truly exceptional experience at the hotel,” said Rajinder Chopra (Kitty) & Gaurav Shingari, Managing Director, and Harshvardhan Chopra, Director, Borderland Hotel.Sterling Borderland Amritsar is positioned as a gateway to Punjab’s culture, heritage, and hospitality—offering a complete travel experience in the heart of Amritsar.