+
The price band for tiles, ceramics, sanitaryware
Real Estate

The price band for tiles, ceramics, sanitaryware

The past few years have been challenging for the tile industry, with overcapacity, rise in input costs, pricing pressure from unorganised players, dumping from China, GST and demonetisation.

“We see that the worst is over in terms of pricing pressure and expect 10-12 per cent growth in 2019-2020,” predicts Kamlesh Patel, Chairman and Managing Director, Asian Granito India. He adds that, at present, input costs are increasing owing to multiple factors. “So, like other organised players, we are compelled to pass on the burden on end-users. However, customers can choose preferred products according to their budget.”

Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, sees pricing under pressure, owing to sluggish demand consequent to slowdown in housing construction.

Meanwhile, Dinesh Vyas, Marketing head, H&R Johnson, points to the ceramic tile industry as unique among building materials in the sense that the cost of basic products has consistently come down. “Pricing is a matter of acceptance of the product at a value customers perceive. In most cases, it is relative in nature. However, comparison parameters are not in place in the absence of required domain knowledge.”

For tiles, the price is generally referred to in terms of size and whether they are vitrified. Vyas sees this approach as factually inaccurate. “Overall, prices are under pressure in basic ceramic tiles as the competition is really fierce,” he insists.  

SHRIYAL SETHUMADHAVAN

The past few years have been challenging for the tile industry, with overcapacity, rise in input costs, pricing pressure from unorganised players, dumping from China, GST and demonetisation. “We see that the worst is over in terms of pricing pressure and expect 10-12 per cent growth in 2019-2020,” predicts Kamlesh Patel, Chairman and Managing Director, Asian Granito India. He adds that, at present, input costs are increasing owing to multiple factors. “So, like other organised players, we are compelled to pass on the burden on end-users. However, customers can choose preferred products according to their budget.” Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, sees pricing under pressure, owing to sluggish demand consequent to slowdown in housing construction. Meanwhile, Dinesh Vyas, Marketing head, H&R Johnson, points to the ceramic tile industry as unique among building materials in the sense that the cost of basic products has consistently come down. “Pricing is a matter of acceptance of the product at a value customers perceive. In most cases, it is relative in nature. However, comparison parameters are not in place in the absence of required domain knowledge.” For tiles, the price is generally referred to in terms of size and whether they are vitrified. Vyas sees this approach as factually inaccurate. “Overall, prices are under pressure in basic ceramic tiles as the competition is really fierce,” he insists.   SHRIYAL SETHUMADHAVAN

Next Story
Real Estate

Heena Lalwani Buys Rs 1.13 Billion Juhu Apartment

Heena Lalwani, promoter of Aatman Innovations Private Limited, has purchased a luxury apartment worth Rs 1.13 billion in Mumbai’s upscale Juhu locality, according to property registration documents accessed by Zapkey.com.The 9,862 sq ft apartment, located on the 10th floor of Lodha Developers’ Avalon Tower, was acquired at Rs 115,000 per sq ft and comes with five car parking spaces. The deal, registered on 18 August 2025, also included the payment of Rs 68 million in stamp duty and a Rs 30,000 registration fee.Lodha Developers did not respond to queries regarding the transaction, while the..

Next Story
Real Estate

Godrej Buys KPHB Land for Rs 7 Billion in E-Auction

An acre of prime land in Kukatpally Housing Board (KPHB), Hyderabad, was auctioned for Rs 7 billion, with the Telangana Housing Board generating Rs 5.47 billion from the sale of 7.8 acres through e-auction on 20 August 2025.The auction notification was issued last month, attracting bids from Godrej Properties, Aurobindo Realty, Prestige Estates, and Ashoka Builders, according to Board vice-chairman V.P. Gautham. With an offset price of Rs 4 billion per acre, the three-hour auction saw 46 bid increases, before Godrej Properties acquired the land.Revenue generated from the auction will be utilis..

Next Story
Real Estate

HMDA to Auction 93 Prime Plots in September

The Hyderabad Metropolitan Development Authority (HMDA) is preparing to conduct a three-day auction of prime open plots across Hyderabad, Rangareddy, and Medchal-Malkajgiri districts this September.According to official reports, the e-auction will take place on 17, 18, and 19 September, offering 93 plots. Of these, 70 are located in the Bachupally HMDA layout, with the remainder spread across Turkayamjal, Kokapet, Poppalguda, Chandanagar, Bairagiguda, Gandi Maisamma, Suraram, Medipally, and Bachupally village.The highest upset price has been fixed at Rs 175,000 per square yard for a land parce..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?