Luma AI Launches Ray3.14 to Remove Generative Video Trade-offs

29 Jan 2026 CW Team

Built specifically for production-grade creative environments, Ray3.14 combines native 1080p video output with generation speeds that are four times faster and per-second pricing that is three times cheaper. According to Luma AI, this combination eliminates the traditional quality-speed-cost trade-off that has limited the scalability of generative video tools. The model delivers the highest quality and stability achieved by the company so far, performing strongly in animation-heavy and high-fidelity workflows where issues such as flicker, drift and inconsistency are common.

Ray3 pioneered reasoning-based video generation by holistically understanding scenes and maintaining coherence across motion, lighting, characters and camera behaviour. With Ray3.14, this reasoning engine has been further enhanced to improve detail adherence and consistency, enabling creative teams to transition from experimentation to execution with greater confidence.

Commenting on the launch, Amit Jain, CEO and Co-Founder, Luma AI, said, “Ray3.14 is designed for creators who need animation and video to behave like real production assets. By delivering native 1080p, dramatically faster generation, and per-second pricing that is 3× cheaper, we’re giving advertisers and filmmakers a model that excels in animation and can be trusted for real-world creative workflows.”

The update introduces Luma AI’s best-ever visual stability for animation and video-to-video use cases, with consistent characters, environments and styles across frames. Native 1080p output removes the need for post-upscaling, allowing footage to move directly into broadcast, streaming and digital pipelines.

With significantly faster iteration speeds and improved per-second economics, Ray3.14 is optimised for deployment at scale, supporting campaign-level production, multiple formats and regional variations while maintaining predictable costs for creative teams.

Luma AI, a frontier artificial intelligence company building multimodal AGI, has announced the launch of Ray3.14, a major upgrade to its Ray3 reasoning-based video generation model. Positioned as the company’s most advanced offering to date, Ray3.14 is designed for professional animation, video-to-video and cinematic workflows where temporal stability, motion fidelity and visual consistency are critical.Built specifically for production-grade creative environments, Ray3.14 combines native 1080p video output with generation speeds that are four times faster and per-second pricing that is three times cheaper. According to Luma AI, this combination eliminates the traditional quality-speed-cost trade-off that has limited the scalability of generative video tools. The model delivers the highest quality and stability achieved by the company so far, performing strongly in animation-heavy and high-fidelity workflows where issues such as flicker, drift and inconsistency are common.Ray3 pioneered reasoning-based video generation by holistically understanding scenes and maintaining coherence across motion, lighting, characters and camera behaviour. With Ray3.14, this reasoning engine has been further enhanced to improve detail adherence and consistency, enabling creative teams to transition from experimentation to execution with greater confidence.Commenting on the launch, Amit Jain, CEO and Co-Founder, Luma AI, said, “Ray3.14 is designed for creators who need animation and video to behave like real production assets. By delivering native 1080p, dramatically faster generation, and per-second pricing that is 3× cheaper, we’re giving advertisers and filmmakers a model that excels in animation and can be trusted for real-world creative workflows.”The update introduces Luma AI’s best-ever visual stability for animation and video-to-video use cases, with consistent characters, environments and styles across frames. Native 1080p output removes the need for post-upscaling, allowing footage to move directly into broadcast, streaming and digital pipelines.With significantly faster iteration speeds and improved per-second economics, Ray3.14 is optimised for deployment at scale, supporting campaign-level production, multiple formats and regional variations while maintaining predictable costs for creative teams.

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