Grasim Industries Enters Paint Sector with Birla Opus
Paint

Grasim Industries Enters Paint Sector with Birla Opus

Grasim Industries has made a strategic move into the paint industry with the introduction of Birla Opus. The company, known for its diversified portfolio, now eyes securing the second-largest position in the paint sector.

The foray into the paint business aligns with Grasim's expansion strategy and taps into the growing demand for quality paints in the market. Birla Opus is positioned to offer a comprehensive range of paints, emphasising innovation and superior quality.

By venturing into the paint sector, Grasim Industries aims to leverage its established brand reputation and diverse product offerings. The move reflects the company's commitment to exploring new avenues and further strengthening its presence in key industries.

As Grasim enters the competitive paint market, its success will depend on factors such as product differentiation, market positioning, and meeting evolving consumer preferences. The launch of Birla Opus signifies a bold step towards diversification and aligns with the company's vision for sustained growth in various sectors.

Grasim Industries has made a strategic move into the paint industry with the introduction of Birla Opus. The company, known for its diversified portfolio, now eyes securing the second-largest position in the paint sector. The foray into the paint business aligns with Grasim's expansion strategy and taps into the growing demand for quality paints in the market. Birla Opus is positioned to offer a comprehensive range of paints, emphasising innovation and superior quality. By venturing into the paint sector, Grasim Industries aims to leverage its established brand reputation and diverse product offerings. The move reflects the company's commitment to exploring new avenues and further strengthening its presence in key industries. As Grasim enters the competitive paint market, its success will depend on factors such as product differentiation, market positioning, and meeting evolving consumer preferences. The launch of Birla Opus signifies a bold step towards diversification and aligns with the company's vision for sustained growth in various sectors.

Next Story
Resources

Ajmera Realty launches tree drive on Environment Day

Ajmera Realty & Infra India marked World Environment Day with a large-scale tree plantation initiative—Plant-with-Purpose—across its projects in Mumbai and Bangalore. The drive was inaugurated at Ajmera Manhattan and Ajmera Greenfinity in Wadala, with senior company officials and residents in attendance. The campaign encourages residents to embrace eco-conscious, self-reliant lifestyles by growing useful plants and trees within their communities. Horticulture expert Devendra Bhekar guided residents on creating and maintaining green spaces. Ajmera Realty planted over 500 trees..

Next Story
Resources

Twaron®-reinforced tyre powers Brunel’s solar race car

Teijin Aramid’s Twaron® with circular content will debut in Bridgestone’s race tyres for the 2025 Bridgestone World Solar Challenge, supporting the Brunel Solar Team’s Nuna 13 car. This marks the first use of the recycled-content aramid in a high-performance race tyre. The Twaron®-reinforced belts help enhance durability, reduce rolling resistance, and maintain lightweight strength—critical for the 3,000-km solar race across Australia. Bridgestone combines this with ENLITENTM tech and other recycled inputs to maximise environmental and performance outcomes. Teijin Aramid, a..

Next Story
Building Material

Kamdhenu Paints launches new wood coating range

Kamdhenu Paints has launched a comprehensive premium wood coating range designed for both interior and exterior applications. The collection includes high-performance solutions like Kamwood 2K PU for a rich matt or high-gloss finish, Kamwood 1K PU for clarity and stain protection, and the Kamwood Melamyne system for a smooth, durable finish. Also featured are Kamwood Wood Stains, which enhance wood grains with vibrant colour, and NC Sanding Sealer for high-build grain filling. The range is supported by Kamwood Thinners for ease of application and optimal finish. Saurabh Agarwal, MD, ..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?