Auto PLI Drives Domestic e2W Growth, Raises Export Concerns
ECONOMY & POLICY

Auto PLI Drives Domestic e2W Growth, Raises Export Concerns

The Centre for Digital Economy Policy Research reported that the auto production-linked incentive scheme has accelerated production scale among approved electric two-wheeler manufacturers but has materially altered competitive dynamics, with the cost advantage largely used to capture domestic market share rather than to build export-ready platforms. The think tank warned that the current design favours scale at the expense of innovation and may marginalise companies that invested heavily in early technological development.

The report found that non-PLI electric two-wheeler manufacturers experienced a sharp market contraction, with growth falling from 407 per cent in FY22 to minus 33 per cent in FY24 and further to minus 11 per cent in FY25 following the rollout of the scheme. It noted that PLI-approved original equipment manufacturers benefit from an estimated 13-16 per cent cost advantage, enabling more aggressive pricing strategies and faster capacity expansion that have distorted market structure.

The analysis highlighted a stark contrast in export performance, with 77 per cent of India's electric two-wheeler exports driven by non-PLI models and PLI-approved models accounting for less than one-fourth of total exports despite the cost edge. The centre cautioned that a policy focus solely on scaling production risks undermining long-term competitiveness and could lead to the loss of key traditional export markets such as Nepal and parts of Latin America and Africa to Chinese manufacturers like Yadea and Sunra.

The report recorded that by December 2025 only Rs 23,219.4 mn had been disbursed against a cumulative target of Rs 37,540 mn, with only nine per cent of the total outlay disbursed against an expected 14.47 per cent. It recommended opening a targeted window for innovation-led original equipment manufacturers that demonstrate strong localisation depth by complying with the PM E-DRIVE Phased Manufacturing Programme, adopting a first-come-first-serve mechanism to prevent inactive players from hoarding approvals and fiscal space, and conducting periodic performance reviews to exit non-performing beneficiaries and reallocate fiscal space.

The Centre for Digital Economy Policy Research reported that the auto production-linked incentive scheme has accelerated production scale among approved electric two-wheeler manufacturers but has materially altered competitive dynamics, with the cost advantage largely used to capture domestic market share rather than to build export-ready platforms. The think tank warned that the current design favours scale at the expense of innovation and may marginalise companies that invested heavily in early technological development. The report found that non-PLI electric two-wheeler manufacturers experienced a sharp market contraction, with growth falling from 407 per cent in FY22 to minus 33 per cent in FY24 and further to minus 11 per cent in FY25 following the rollout of the scheme. It noted that PLI-approved original equipment manufacturers benefit from an estimated 13-16 per cent cost advantage, enabling more aggressive pricing strategies and faster capacity expansion that have distorted market structure. The analysis highlighted a stark contrast in export performance, with 77 per cent of India's electric two-wheeler exports driven by non-PLI models and PLI-approved models accounting for less than one-fourth of total exports despite the cost edge. The centre cautioned that a policy focus solely on scaling production risks undermining long-term competitiveness and could lead to the loss of key traditional export markets such as Nepal and parts of Latin America and Africa to Chinese manufacturers like Yadea and Sunra. The report recorded that by December 2025 only Rs 23,219.4 mn had been disbursed against a cumulative target of Rs 37,540 mn, with only nine per cent of the total outlay disbursed against an expected 14.47 per cent. It recommended opening a targeted window for innovation-led original equipment manufacturers that demonstrate strong localisation depth by complying with the PM E-DRIVE Phased Manufacturing Programme, adopting a first-come-first-serve mechanism to prevent inactive players from hoarding approvals and fiscal space, and conducting periodic performance reviews to exit non-performing beneficiaries and reallocate fiscal space.

Related Stories

Gold Stories

Next Story
Resources

Schindler named among Forbes’ World’s Best Employers 2026

Schindler has been named among Forbes’ World’s Best Employers 2026, a global ranking recognising companies for their workplace environments.Compiled by Forbes in partnership with Statista, the ranking is based on independent employee feedback, including whether employees would recommend their organisation to friends and family.The company said the recognition reflected its focus on creating a workplace where employees can develop their expertise and build careers. ..

Next Story
Infrastructure Urban

India needs an export-execution mindset: Vishesh Jain

Interview with Vishesh Jain, Founder & CEO, EximpleWhat gaps in India’s global trade ecosystem led you to build Eximple, and what problem did you see businesses struggling with most?Eximple came out of a problem that all three founders had seen from different choke points in the trade ecosystem. India has millions of MSMEs and manufacturers, and many of them can make products that are genuinely competitive on quality. Yet only a small fraction is able to build meaningful international businesses. In our experience, the gap is usually not manufacturing capability; it is the ability to exe..

Next Story
Building Material

Nuvoco reports 13.5% revenue growth in Q2 FY27

Nuvoco Vistas Corp. Ltd. reported consolidated revenue of Rs 27.9 billion for Q2 FY27, up 13.5% year on year. Cement sales volume rose 9% to 4.7 million tonnes (MMT), while EBITDA increased 11% to Rs 4.11 billion.The company said it began its cement operations in 2014 with a 2.3 MMT per annum (MMTPA) operation at Nimbol. It now aims to reach 35 MMTPA of cement capacity by FY28, nearly 15 times its initial capacity. Its portfolio spans cement, ready-mix concrete and modern building materials.On sustainability and cost efficiency, Nuvoco partnered with CleanMax for a 46.4 MW wind-solar hybrid re..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code