Fandow Accelerates Global Expansion with Multi-Brand Strategy

09 Jan 2026 CW Team

Fandow, a personal care and home cleaning company with 18 years of industry presence, has recently accelerated its international expansion across Asia-Pacific and other global markets. Backed by a technology-led product architecture, strong R&D capabilities and a diversified multi-brand strategy, the company has built a portfolio spanning skincare, hair and body care, and home cleaning.

The group’s four core brands—WIS, KONO, HEXI and MOLSOILED—have entered multiple markets across Asia-Pacific, North America, the United Kingdom and the Middle East, generating strong consumer reach and sustained growth. At the 8th China International Import Expo, Fandow showcased innovations tailored for global consumers, drawing interest for its advanced formulations, ingredient research and scalable supply capabilities.

Science-based skincare brand WIS continues to strengthen its presence in Asia-Pacific through ingredient innovation and data-driven product development, while KONO has expanded its salon-quality hair care offerings with patented volumising technologies. HEXI is scaling its family-focused hair care range in Southeast Asia, aligned with demand for gentle oil-control solutions in humid climates. In the home cleaning segment, MOLSOILED has gained traction with its targeted stain-removal technology and skin-safe formulations.

Fandow stated that it will continue to invest in R&D-led innovation, integrated supply chains and localised regional operations to strengthen its global competitiveness. The company aims to expand international partnerships and deliver personal and home care products that balance safety, efficacy and user experience, supporting long-term growth across overseas markets.

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