Signpost India has secured a contract from Kolkata Municipal Corporation to manage outdoor advertising on Park Street, marking a significant move in the ongoing effort to modernise one of the city's prominent commercial corridors. The contract will see the company responsible for installation and management of advertising displays along the thoroughfare, with the stated aim of improving the streetscape and enhancing the visitor experience while aligning with municipal regulations and heritage considerations. The company has indicated that the project will include measures to standardise signage, reduce visual clutter and introduce durable installations that require regular maintenance. Municipal authorities expect the programme to support local businesses by creating clearer brand visibility and by contributing to a more organised public realm. Stakeholders will be tasked with ensuring that advertising structures do not impede pedestrian movement and that any interventions respect the street's architectural character. Park Street has long been a focal point for retail, dining and cultural activity in Kolkata, attracting residents, visitors and a range of small and medium enterprises. The municipality has framed the contract as part of a wider urban renewal approach that seeks to balance commercial needs with conservation of historic elements. City planners will monitor the impact on pedestrian flows and street safety as the roll out proceeds, and adjustments are expected to be made in response to public feedback. Signpost India will coordinate with KMC on permissions, placement and ongoing upkeep, subject to final approvals and operational guidelines from municipal departments. The agreement is anticipated to set standards that could be applied to other city corridors if the programme meets its objectives. Officials have said that careful implementation will aim to enhance the commercial vitality of Park Street while preserving its identity, and that monitoring mechanisms will track delivery against the intended outcomes.