Tesla India has launched initiatives to lift weak sales, including an equated monthly instalment scheme and an exchange incentive of Rs 0.3 mn for customers switching from petrol and diesel cars to electric vehicles (EVs). Under the financing option the Model Y can be bought with monthly instalments from Rs 49,000 and a down payment of Rs 0.6 mn, lowering the barrier to entry for a premium EV. Tesla began Model Y deliveries in September last year and sold 225 units in the same period according to data from the Federation of Automobile Dealers Associations (FADA). Overall electric passenger vehicle retail sales rose to 176,817 units last year, up 77 per cent compared with 99,875 units in the 2024 calendar year, signalling broader market growth. The firm said the financing and exchange measures were intended to accelerate adoption by making ownership costs more predictable and by reducing the initial cash outlay. The exchange offer is aimed at customers trading in mid segment SUVs and sedans who are considering an upgrade. The company said buyers switching to the Model Y could save up to Rs 20,000 per month through lower fuel and maintenance costs, highlighting the long term benefits and lower total cost of ownership for EVs. It cited an effective ownership cost starting at Rs 29,000 per month for customers upgrading from mid segment models, presenting a monthly economics case alongside the instalment figures. Together the measures aim to align monthly instalments with operational savings so that net monthly outflows are more attractive. Market observers will assess whether the combination of tailored instalment plans and the exchange incentive is sufficient to convert interest into sustained retail sales for the brand in India. The company appears to be using targeted finance offers to broaden its customer base while deliveries scale up and after sales support develops. The measures reflect a wider industry trend of manufacturers deploying financing innovations and purchase incentives to stimulate EV adoption and to address affordability barriers.