Birla Estates launches T20 2025 campaign with RCB icons

04 Apr 2025 CW Team

Birla Estates, a subsidiary of Aditya Birla Real Estate, has unveiled its T20 2025 campaign—Every sq.ft. tells a story—featuring RCB stars Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. Elevating its long-standing association with cricket, the company is now a Principal Sponsor of Royal Challengers Bengaluru for the season.

The campaign comprises three digital video assets by McCann, highlighting emotional parallels between Chinnaswamy Stadium and Birla homes—spaces where every square foot holds meaning. From the gravity-defying catches on the field to heartwarming moments at home, the campaign underscores the essence of life’s stories through the hashtag #StoriesPerSqFt.

Anitha Krishnan, Head of Marketing at Birla Estates, said the campaign resonates with homebuyers’ aspirations, aligning cricket’s passion with homeownership pride. The brand’s logo features prominently on RCB jerseys this year.

RCB COO Rajesh Menon welcomed the continued partnership, noting shared values of excellence and innovation. Following 41.3 million impressions in 2024, Birla Estates aims to surpass expectations this season through digital activations and fan engagement.

Infrastructure Urban

05 Nov 2025

TBO Tek Q2 Profit Climbs 12%, Revenue Surges 26% YoY

TBO Tek Limited one of the world’s largest travel distribution platforms, reported a solid performance for Q2 FY26 with a 26 per cent year-on-year increase in revenue to Rs 5.68 billion, reflecting broad-based growth and improving profitability.The company recorded a Gross Transaction Value (GTV) of Rs 8,901 crore, up 12 per cent YoY, driven by strong performance across Europe, MEA, and APAC regions. Adjusted EBITDA before acquisition-related costs stood at Rs 1.04 billion, up 16 per cent YoY, translating into an 18.32 per cent margin compared to 16.56 per cent in Q1 FY26. Profit after tax r..

Northern Graphite, Rain Carbon Secure R&D Grant for Greener Battery Materials

Northern Graphite Corporation and Rain Carbon Canada Inc, a subsidiary of Rain Carbon Inc, have jointly received up to C$860,000 (€530,000) in funding under the Canada–Germany Collaborative Industrial Research and Development Programme to develop sustainable battery anode materials.The two-year, C$2.2 million project aims to transform natural graphite processing by-products into high-performance, battery-grade anode material (BAM). Supported by the National Research Council of Canada Industrial Research Assistance Programme (NRC IRAP) and Germany’s Federal Ministry for Economic Affairs a..

Antony Waste Q2 Revenue Jumps 16%; Subsidiary Wins Rs 3,200 Cr WtE Projects

Antony Waste Handling Cell Limited (AWHCL), a leading player in India’s municipal solid waste management sector, announced a 16 per cent year-on-year increase in total operating revenue to Rs 2.33 billion for Q2 FY26. The growth was driven by higher waste volumes, escalated contracts, and strong operational execution.EBITDA rose 18 per cent to Rs 570 million, with margins steady at 21.6 per cent, while profit after tax stood at Rs 173 million, up 13 per cent YoY. Revenue from Municipal Solid Waste Collection and Transportation (MSW C&T) reached Rs 1.605 billion, and MSW Processing re..