DP World has signed Indian cricketer Abhishek Sharma as its new brand ambassador, making him the third athlete in its sports portfolio alongside Sachin Tendulkar and golfer Tommy Fleetwood. The partnership follows a breakthrough year for Sharma, who scored a record 314 runs at the 2025 DP World Asia Cup, earning Player of the Tournament and reaching No.1 in the ICC Men’s T20I Batter Rankings with the highest rating recorded. Under the long-term agreement, Sharma will represent DP World across media engagements, digital initiatives, and stakeholder collaborations that highlight shared values of performance and innovation. Rizwan Soomar, Chief Executive Officer and Managing Director, Middle East, North Africa & India Subcontinent, DP World, said: “We are delighted to welcome Abhishek Sharma to the DP World family as our new brand ambassador — a stellar addition to our circle of sporting champions. At DP World, our brand purpose is to ‘Change What’s Possible’ — a philosophy that Abhishek truly embodies. On the field, he represents talent, fearlessness, and joy in equal measure — redefining what it means to go beyond boundaries. As we look ahead to a season of exciting ICC tournaments, we look forward to cheering him on and wish him continued success on this remarkable journey.” Abhishek Sharma commented: “I am thrilled to sign as a DP World brand ambassador. Cricket has given me everything, shaping who I am both on and off the pitch, so I know first-hand the impact that it can have. DP World is a company that is clearly committed to helping grow the sport, making it more accessible for more players, in more places across the globe. I look forward to being part of this journey, working together to grow the game for everyone.” Sharma’s first engagement was at the Diwali with the Stars event during the inaugural DP World India Championship. The announcement is supported by a video featuring Sharma receiving a personalised shirt with participation from Tendulkar and Fleetwood. The signing strengthens DP World’s cricket footprint, complementing its partnerships with the International Cricket Council, DP World Asia Cup, Delhi Capitals’ teams, DP World ILT20 and SA20. Through initiatives such as Beyond Boundaries and its kits-for-runs scheme, DP World has delivered twelve repurposed shipping containers and 3,000 cricket kits to grassroots clubs globally since 2023.