JSW Cement’s new ad goes regional, asks Naattil Evideya?
Company News

JSW Cement’s new ad goes regional, asks Naattil Evideya?

JSW Cement has launched a campaign for the Kerala market, with a film titled "Naattil Evideya?" (meaning, where in Kerala are you from?), a question Keralites are fond of asking others from the state. With this campaign, the company aims to promote the message that JSW Concreel HD Cement ensures house stays despite any terrain and climatic conditions.

The film celebrates the natural diversity of Kerala with subtle nods to the varied culture of different places within the state and is conceptualised by Stealth Mode, on air on major Malayalam channels and on Digital.

Gurminder Singh, head of branding at JSW Cement, said, "This is our first attempt to go regional in our approach towards advertising on TV. This TVC was conceived in, made by and made for people of God's own country. This advert so perfectly captures the core essence of our product and Stealth Mode has done a brilliant job in capturing it."

Akash Anandh, Creative Director at the company’s agency Stealth Mode, said, "We wanted the film to be a reflection of what a Keralite feels. It celebrates their deep connection to the land and nature, and it does so in their own voice. We wanted to capture the flavour of Kerala in the music too. Vinod's vision and Varun's music have really tugged at our heartstrings along with Kerala's."

Written from a company news release.

Image source

JSW Cement has launched a campaign for the Kerala market, with a film titled Naattil Evideya? (meaning, where in Kerala are you from?), a question Keralites are fond of asking others from the state. With this campaign, the company aims to promote the message that JSW Concreel HD Cement ensures house stays despite any terrain and climatic conditions. The film celebrates the natural diversity of Kerala with subtle nods to the varied culture of different places within the state and is conceptualised by Stealth Mode, on air on major Malayalam channels and on Digital. Gurminder Singh, head of branding at JSW Cement, said, This is our first attempt to go regional in our approach towards advertising on TV. This TVC was conceived in, made by and made for people of God's own country. This advert so perfectly captures the core essence of our product and Stealth Mode has done a brilliant job in capturing it. Akash Anandh, Creative Director at the company’s agency Stealth Mode, said, We wanted the film to be a reflection of what a Keralite feels. It celebrates their deep connection to the land and nature, and it does so in their own voice. We wanted to capture the flavour of Kerala in the music too. Vinod's vision and Varun's music have really tugged at our heartstrings along with Kerala's. Written from a company news release. Image source

Next Story
Infrastructure Transport

Mumbai-Ahmedabad Bullet Train Set to Launch by 2028

India’s first bullet train is set to revolutionize high-speed travel along the western corridor, with the Mumbai-Ahmedabad high-speed rail project aiming for a 2028 launch. This announcement marks a major milestone in India’s infrastructure goals, as it promises to reduce travel time between the two economic hubs from eight hours to just three.Spanning a planned 508-kilometre stretch, the corridor stands as a flagship example of Indo-Japanese collaboration in technology and engineering. Once operational, the train is expected to transform intercity mobility and place India among the select..

Next Story
Infrastructure Transport

Mumbai-Gandhinagar Train Service Enhances Passenger Capacity

The Mumbai Central–Gandhinagar Capital Vande Bharat Express has increased its passenger capacity by adding four additional AC chair car coaches to meet the growing commuter demand on one of India’s busiest business corridors. This upgrade, effective from 11 May, raised the train’s seating capacity from 1,128 to 1,440 passengers, allowing it to serve 936 more passengers daily in both directions. The increase was described as a practical measure to accommodate the surging demand on the busy Mumbai–Ahmedabad–Gandhinagar route, which regularly operates at over 150 percent seat occupancy...

Next Story
Infrastructure Urban

Delhi Plans 12 Sewage Plants to Clean Najafgarh Drain Efficiently

Delhi’s ambitious plan to improve the water quality of the Yamuna River has gained significant momentum as the Delhi Jal Board (DJB) has begun work on 12 new sewage treatment plants (STPs) aimed at reducing the volume of untreated sewage being discharged from the Najafgarh Drain.This initiative forms part of the ongoing efforts to clean the Yamuna and restore the river’s health, which has long been a critical environmental issue for the national capital. Given the alarming pollution levels in the Yamuna, experts and officials consider this project a vital step toward addressing the persist..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?