JSW Cement’s new ad goes regional, asks Naattil Evideya?

16 Apr 2021 CW Team

JSW Cement has launched a campaign for the Kerala market, with a film titled "Naattil Evideya?" (meaning, where in Kerala are you from?), a question Keralites are fond of asking others from the state. With this campaign, the company aims to promote the message that JSW Concreel HD Cement ensures house stays despite any terrain and climatic conditions.

The film celebrates the natural diversity of Kerala with subtle nods to the varied culture of different places within the state and is conceptualised by Stealth Mode, on air on major Malayalam channels and on Digital.

Gurminder Singh, head of branding at JSW Cement, said, "This is our first attempt to go regional in our approach towards advertising on TV. This TVC was conceived in, made by and made for people of God's own country. This advert so perfectly captures the core essence of our product and Stealth Mode has done a brilliant job in capturing it."

Akash Anandh, Creative Director at the company’s agency Stealth Mode, said, "We wanted the film to be a reflection of what a Keralite feels. It celebrates their deep connection to the land and nature, and it does so in their own voice. We wanted to capture the flavour of Kerala in the music too. Vinod's vision and Varun's music have really tugged at our heartstrings along with Kerala's."

Written from a company news release.

Image source

Infrastructure Urban

06 Apr 2026

InsideFPV Delivers ₹10 Crore Kamikaze Drone Order Under MoD’s EPR Route

InsideFPV, a Surat-based drone technology manufacturer, has successfully executed a ₹10 crore defence contract to supply indigenous kamikaze drones under the Ministry of Defence’s Emergency Procurement Route (EPR). The company completed the delivery of hundreds of FPV kamikaze drone platforms within a rapid two-month timeframe, highlighting its ability to meet urgent military procurement timelines.The supply orders were fulfilled under the emergency procurement mechanism, which is aimed at fast-tracking acquisitions for immediate operational needs. InsideFPV’s quick execution reflects it..

Vedanta Resources Secures Fitch Upgrade to ‘BB-’, Best Rating Since 2015

Vedanta Resources Limited (VRL), a global player in metals, oil & gas, critical minerals, power and technology, has received a credit rating upgrade from Fitch Ratings, marking its strongest bond rating in over a decade.Fitch has raised Vedanta Resources’ Long-Term Foreign-Currency Issuer Default Rating (IDR) to ‘BB-’ from ‘B+’, while maintaining a Stable Outlook. The agency also upgraded VRL’s senior unsecured rating, along with the ratings of US dollar-denominated bonds issued by Vedanta Resources Finance II Plc and guaranteed by VRL, to ‘BB-’.The upgrade represents Vedan..

NAREDCO NextGen NCR Chapter Launched

The NAREDCO NextGen NCR Chapter was recently launched at Excelerate 2026 in Mumbai, marking a key step towards integrating emerging real estate leaders from the National Capital Region with the national platform. The initiative aims to promote sustainable and responsible urban development through collaboration and knowledge exchange.The event brought together young developers, entrepreneurs, and professionals from across NCR, including Noida, Gurugram, Ghaziabad, Faridabad, Bhiwadi, and Meerut. Discussions focused on urban development, finance, sustainability, innovation, and policy, emphasisi..