JSW One Platforms has launched One Helix Pipes & Tubes, expanding its private brand portfolio to address growing demand for steel pipes and tubes across construction and infrastructure segments.The new offering is aimed at MSMEs, individual house builders, contractors, fabricators, and EPC players, focusing on consistent quality, reliable supply, and transparent pricing—areas where the category remains fragmented.India’s steel pipes and tubes market, estimated at around 11 million tonnes annually, continues to be driven by infrastructure development, construction activity, and industrial demand. The segment is projected to reach USD 12.8 billion by 2033, supported by urbanisation and public investment.Parth Jindal, Chairman, JSW One Platforms, said, “The next phase of infrastructure growth will require more organised, transparent, and scalable supply ecosystems. The launch of One Helix Pipes & Tubes reflects our effort to bring greater standardisation and trust to critical material categories.”Initially rolled out across Karnataka, Andhra Pradesh, Telangana, and Tamil Nadu, the product range includes ERW structural hollow sections in rectangular, square, and round profiles, with plans for pan-India expansion.Gaurav Sachdeva, Joint Managing Director & CEO, added, “With One Helix Pipes & Tubes, we aim to reduce uncertainty by integrating assured manufacturing, tighter supply-chain control and platform-led distribution.”Manufactured using 100 per cent primary steel hot-rolled coils, the products comply with BIS standards including IS 4923 and IS 1161. The brand will leverage JSW One’s digital marketplace, which currently serves over 90,000 businesses across India, to ensure availability and delivery efficiency.