Building with Style


Building with Style

Building with Style

01 Jul 2010 Long Read

The world of building materials is extremely expansive and one notices a growing trend among varied brands for innovation. So right from tiles, paints, glass and beyond, brands are constantly found upgrading their technology, improving product design or changing the scientific formulations in their products. The outcome has been stupendous and as a result, the consumer is practically spoilt for choice owing to the amazingly diversified nature of products addressing specific needs.

CW checks out the latest launches in paints, tiles, granite, sanitaryware, lighting and plywood by some of the country's leading brands.

Tough flooring

Pergo pushes the durability limits of floors with the launch of its latest international range - Public Extreme. With Public Extreme; Pergo flooring introduces the world's first toughest laminate floor. The Public Extreme Collection is made out of Pergo's patent technology Advanced Titan X that makes the flooring the second hardest after diamonds. Pergo has also used technologies like anti-static, anti-microbial, perfect fold and a few more that makes this collection the perfect choice for heavy traffic public areas like hotels, restaurants, clubs, offices, malls, stores, etc. The planks are available in two international variants of plank sizes which are 1,200 mm x 200 mm, 1,200 mm x 140 mm.
Contact: Tel: 022-6662 7900. E-mail: Website:
Cost: Rs 320 per sq ft
Availability: Available at all leading stores across the country.

Ambient lighting

Häfele's brand new 'Ambient' lighting range brings to you a versatile range of lighting solutions with varied functionalities exclusively based on low energy light sources like LED (light emitting diodes), fluorescent tubes and CFL (compact fluorescent lamps). Through this range, Häfele promotes energy conservation - an issue that has gained paramount attention over the last few years and is now becoming the standard in the industry. The new Ambient product range initially emphasises on furniture lighting but will eventually expand to provide solutions for all interior lighting requirements. There is significant cost saving as the products consume less power.
Contact: Tel: 022-6142 6142, 022 6142 6100. E-mail: Website:
Cost: Price on request
Availability: To be launched.

Flooring innovation

Euro Ceramics has launched an innovative flooring option - Composite marble. A refined look made out of natural stones and natural shades are the key highlights of this new range. The unique building marble combines beauty and exclusive designs and is highly suitable for floor, wall cladding, staircases, bathrooms and window sills. The elegant range of composite marble is procured from Italy and different parts of the world. It is totally free from any and cavity and is incomparable in strength, hardness and finishes as well. The product is an excellent substitute for natural stones since it resolves questions of ecology, aesthetics and economy using a unique propriety process.
Contact: Tel: Mumbai: (0) 98205 50009, Delhi: (0) 98110 61665, Kolkata: 033-3028 0328, Bengaluru: 080-2248 5844. E-mail:
Cost: Rs 150 - Rs 350 per sq ft

A glassy affair

Planilaque Evolution from Saint-Gobain Glass is a new generation lacquered glass, coloured and opaque in appearance, best for use in building interiors. Among several other properties are its resistance to dampness and humidity, which makes it ideal for use in spaces like bathrooms and kitchens. Available in eye-catching, brilliant, deep lacquered colours, and enhanced with features like durability, Planilaque is most desirable an ingredient of interior design, and can be customised by edge-working or sandblasting. SGG Planilaque Evolution is produced by depositing and then baking a coating of highly durable and resistant lacquer on to one side of the glass.
Contact: New Delhi: Hatinder Vohra-Email:
Mumbai: Amol Bhandare-Email:
Chennai: Noby Jose-Email:
Bengaluru: Vallishkumar-Email:
Cost: Price on request

Glass brick revolution

Poesia Glass introduces India to the unique concept of Glass Bricks. The numerous advantages of Poesia glass bricks are that Poesia solid glass brick in masonry structures provides fire resistance. A solid Poesia glass brick measuring 24.7 x 11.6 x 5.3 has a compression resistance of 2,500 kg per sq cm. It is bullet-resistant in standard pose and is scratch-proof, certified by Mohs 7. Walls built with Poesia solid glass bricks, when properly installed can resist wind, snow, frost and rain. Poesia solid glass bricks are made to resist against rust, mould, thin dust, and chemical products (except for acids). Poesia Glass is brought to India by the Italia Group through a strategic tie-up with Vetreria Resanese Spa Italy.
Contact: Tel: 079-4000 6000. E-mail:
Cost: Rs 2,000 per brick
Availability: Available at all leading decor stores.

Celebrity tiles

Breaking away from the global market, for the first time ever, Nitco launched a range of tiles with personalities of their own - Wall Tile Persona. The tile personalities were created after a nationwide study on people and their true personalities. The most common were picked to launch the range. Over time, Nitco plans to create Wall Tile Personas with more individual personalities, to truly reflect the people across the world and their lives.
Contact: Tel: 1800-209 9898. E-mail: Website:
Cost: Base tile Rs 60 per sq ft onwards Hi-lighter Tile: Rs 425 per piece onwards
Availability: Pan India.

Romantic paisley laminates

Romanticising the Moroccan and Persian theme, GreenLam Laminates launches the collection of exquisite laminates called Paisley Couture. Crafted with extraordinary poise of royalty and elegance in the form of Persian design, these beautiful laminates are designed to make an impression of superlative craftsmanship.

The new range is available as Classic Paisely, Flamed Paisely and Auburn Paisley.
Classic Paisely: Classic white background adorns the beautifully crafted black paisley in different shapes to go with dark and neutral shades.
Flamed Paisely: Reddish brown in colour and each paisley glows articulately in a subtle rosy background.
Auburn Paisley: Earthy and brownish in shade, goes with all kinds of furniture for the ruddy look.
Contact: Website:
Cost: (4ft x 8ft) of Paisley: Rs 700 - Rs 800
Availability: All Greenply and Green Design stores.

Lighting solutions

Havells Equilibrio consists of BESS4 patented optics which have been designed especially for lamallae shape low brightness (<1,000 cd/m) using high performance louvers. It is highly recommended for balanced direct-indirect lighting. It also comprises a micro-perforated diffuser with internal PC foil. It finds maximum application in technical offices, open plan interiors, cabin lighting, meeting rooms, BPO call centre work spaces and software development centres.
Contact: Tel: 0120-477 2000.
Cost: Rs 6,000- Rs 6,500
Availability: Available at all Havells Galaxies across India.

Heat guard

Kansai Nerolac Paints has upgraded its premium exterior emulsion Nerolac Excel Total. with the new heat guard technology. This technology is specially designed for application in extreme tropical conditions of humidity and heat. It has the ability to reduce the temperature of the interiors by upto 5C as compared to normal exterior cement paints. Excel Total thereby reduces the interior temperature and saves electricity over a period of time.
Contact: Tel: 1800-22-00-24. Website:
Cost: Rs 4,060 for 20 litre (white)
Availability: Pan India.

Binding the eco-friendly way

TX Aria-Environmental Line by Zuari Cements is a binder for paints, mortars and smoothing materials, plasters and renders. TX Aria actively repels the accumulation of substances that are known for causing smog. It provides a comprehensive range of cement products and binders for formulation into all varieties of mortars, stuccos, cementitious veneers and many other concrete end users. The major applications of TX Aria include concrete floors, self-locking paving blocks, pavement and road surfacing, paints, cement-based tiles, concrete fills, concrete panels, roads, meridian barriers, concrete repaving for asphalt roads and noise barriers for roads and highways.
Contact: Jacob Mathew, Sr. Manager Marketing & Communication, Zuari Cement Ltd. Mobile: (0) 98808 69560. E-mail:
Cost: Variable
Availability: Available in all leading metros.

Wash basin wonder

Cera Sanitaryware recently launched Cheryl, a unique wash basin with built in platform and matching pedestal with integrated ceramic shelf. It eliminates the need for a separate counter since the workspace is quite sufficient. Since it is a wall hung wash basin, the floor is untouched. What is more innovative about this product is the pedestal which not only conceals the bottle trap and gives support to the wash basin, but also serves the purpose of a shelf at the bottom of the wash basin, which can be used for keeping toiletries, towels, etc.
Contact: Mobile: (0) 93276 74111.
Cost: Rs 8,800 for 800 mm length and Rs 8,200 for 600 mm
Availability: Available at all leading stores across India.

Quartz surfaces

Pokarna Engineered Stone has launched Quantra Quartz Surfaces for the very first time in India. Quantra is a pure natural quartz surface manufactured using worldwide patented Bretonstone Technology from Italy. It is non-porous, homogenous and highly durable and resistant to scratching, staining and water absorption and is virtually maintenance free. The secret behind Quantra's groundbreaking material strength and beauty lies in high-purity quartz, a binding polymer and heavy metal-free pigments. Quantra is twice as impact resistant as and four times stronger than natural stone. It finds application in kitchen countertops, bar tops, laboratory tops, bathroom vanities, bathroom partitions, and stair treads, walls, fireplace, etc. Quantra is available in more than 50 colours.
Availability and contact: Pokarna Engineered Stone Ltd Tel: 040-2784 2182, 2784 4101. E-mail:
Cost: starts Rs 350 per sq ft for 12 mm

Bathroom solutions

Hindware has launched the all new Nano (WC). The Nano is a star product in the green building certified products from Hindware. This is the only closet of its kind in India which blends functionality, comfort and aesthetics. It comes with a revolutionary 1.5 litre flushing. It also comes with a foot press flush mechanism which ensures hands-free flushing and possible germ free operation. It is highly recommended for use in commercial or high usage categories.
Contact: Tel: 011-6060 6677.
Cost: Rs 21,192
Availability: EVOK Store, GK-2, New Delhi.

Water resistance

Berger Paints India has launched Weathercoat Allguard, a unique silicon enhanced exterior paint with strong water resistant properties that provides long lasting protection to a building. Weathercoat Allguard contains silicon additives that impart a slippery, plastic-like shield to the paint film which prevents the accumulation of water on the surface and resists absorption, thus keeping the surface fresh and dry. Weathercoat Allguard comes with a 7 years performance warranty.
Contact: Tel: 1800-345-8800/ 033-2229 9724. E-mail:
Cost: Rs 225 per litre
Availability: Pan India.

Unique door solutions

Everest Smart Steel Doors, a new perception in door solutions is a robust weapon against burglars and miscreants. Smart Steel Door is a composition entirely made up of steel, layered with hi-tech honeycomb craft paper with an attractive wood finished appearance. Unlike the conventional wooden main door, Everest Smart Steel Doors ensure safety without compromising on the aesthetics. They promise optimum levels of safety and security for the home as it boasts of a 5-in-1 locking system operated by a single main key which converts this steel door into a foolproof security system for the entire family.
Contact: Tel: 02557-250 375, 462. Website:
Cost: Rs 13,000 - Rs. 16,000
Availability: Pan India.

New launch

Grohe introduces the new Baulines Collection in India which fuses bold designs and high quality material with the latest German manufacturing techniques. The design ranges from modern-minimalist to timeless-functional and nostalgic-elegant and has been launched specially for the Asian market. Grohe Baulines offers five ranges to choose from - BauEdge, BauCurve, BauLoop, BauFlow and BauClassic. The Baulines Collection includes both concealed and exposed fittings for wash basins and bathtubs; single-lever mixers, two-or three-hole faucets, head showers, hand showers and shower systems. The collection is loaded with features that make bathing a more satisfying experience.
Contact: Tel: 1800 102 4475. Website:
Cost: Rs 1,220 onwards
Availability: Pan India.

Chat board
Chat With Us!