Energy majors Nayara Energy and Shell to collaborate
Nayara Energy, formerly Essar Oil, has drawn up a deal with energy major Shell to sell lubricants owned by the latter through its fuel station networks across the country, stated the companies in a joint statement. Per the agreement, Shell Lubricants aims to use Nayara’s network to sell its lubricants and a premium range of Ultra engine oils.
Currently, Nayara Energy has a network of fuel retail that consists of 5,900 fuel stations in India. It aims to scale it up by 2022 to 7,300 stations.
This partnership will bring the combined strength of both brands to provide world-class products to the developing needs of customers across the country. B Anand, the CEO of Nayara Energy, mentioned that it would reinforce the company’s commitment to offering excellent value chains.
The partnership will help in expanding the brand’s presence in the lubricants market across India. Additionally, it will bring world-class technology, products and service offering to a wider customer base. Raman Ojha, who is the Country Head of Shell Lubricants India, mentioned that the Indian market has growth potential, especially non-metro cities. This is where they intend to serve through this partnership.