Clean Energy Partnership: US, India set up hydrogen task force
BKT Launches ‘Sound of BKT’ Campaign
BKT Tyres has launched a social media-led campaign, ‘Sound of BKT’, as it expands into India’s on-highway tyre segment and seeks to build stronger consumer recall among young audiences.The campaign, under the brand philosophy ‘Elevate Your Drive’, features a high-energy anthem with 25 cricketers across eight Men’s T20 franchises. The anthem is designed to encourage fan participation rather than serve only as a conventional brand film.A key element of the campaign is sonic branding, with BKT using the ‘Sound of BKT’ across assets to build recall and emotional connection during t..
Bajel Wins Pune Substation Order
Bajel Projects has secured a major order for a 765kV AIS new substation package in Maharashtra, strengthening its presence in the high-voltage substation segment.The order is part of the Network Expansion Scheme in Maharashtra for removal of transmission constraints in Pune Region-I. The project includes setting up a new 765/400kV AIS substation at Pune East, along with extending the existing 400kV Karjat AIS and 400kV Lonikand-II AIS substations.The project is aimed at reinforcing power transmission infrastructure in Pune, one of India’s key industrial load centres.Rajesh Ganesh, Managing D..
Eicher, Cityflo to Deploy 2,000 Buses
Eicher Trucks and Buses, a business unit of VE Commercial Vehicles, has signed an MoU with Cityflo to deploy 2,000 premium Eicher buses over the next three years, strengthening premium intra-city mobility solutions across India.Under the partnership, around 500 buses are planned for deployment in FY27. Eicher will offer a multi-fuel portfolio, including premium AC pushback buses, CNG buses and electric buses, aligned with evolving urban mobility needs.The agreement includes models such as the Eicher Skyline Pro 3011 AC Pushback with rear air suspension in diesel and CNG variants. The collabora..

