Bridgestone Joins Automechanika Dubai 2024, Highlights Sustainability

13 Dec 2024 CW Team

During the event, Gurhan Cevikel, Head of Marketing MEA at Bridgestone, delivered a keynote presentation titled ‘Paving the Way for a Sustainable Future of Mobility,’ which focussed on Bridgestone’s sustainability-driven vision. He further highlighted the company’s dedication towards leveraging innovative solutions and eco-friendly practices. “At Bridgestone, sustainability is at the core of our operations. We have been committed to promoting green mobility by employing innovative solutions and forging robust collaborations that propel the industry’s growth,” he added.

Bridgestone’s participation at the event was significant as it was the lead sponsor of Automechanika Awards Dubai 2024. The award ceremony recognised and honoured outstanding individuals and highly successful businesses that made a positive impact on the automotive and after-market sectors of the MENA region.

Jacques Fourie, President of Bridgestone Middle East & Africa, commented: “It was a great pleasure to participate in Automechanika Dubai 2024, as it served as an ideal platform to connect with industry leaders, as well as showcase our commitment to sustainable mobility. Being the lead sponsor of Automechanika Awards for the second time in a row is in line with our mission to recognise excellence and innovation in the automotive sector. We are making constant efforts to position Bridgestone as a global leader in sustainable mobility solutions.”

The company’s focus on sustainability is not just on environmental preservation, it is also committed to supporting communities by enhancing the way people live, learn and work by leveraging its strategic partnerships and innovative solutions.

Bridgestone believes that the challenges faced today can only be addressed through combined efforts. Success in the dynamic automotive and mobility industries requires strategic partnerships that harness the strengths every party involved. Its recent collaborations with Al Jawaden Group and Tegeta is a testament to this philosophy and a shared commitment to enhancing customer experiences across the region.

Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, participated in Automechanika Dubai 2024, the region’s premier automotive and service industry event, showcasing its commitment to ensuring a future of sustainable mobility through a series of interactive sessions. The prestigious event serves as an ideal platform to convene industry leaders and experts to explore the ever-evolving automotive and service sectors. During the event, Gurhan Cevikel, Head of Marketing MEA at Bridgestone, delivered a keynote presentation titled ‘Paving the Way for a Sustainable Future of Mobility,’ which focussed on Bridgestone’s sustainability-driven vision. He further highlighted the company’s dedication towards leveraging innovative solutions and eco-friendly practices. “At Bridgestone, sustainability is at the core of our operations. We have been committed to promoting green mobility by employing innovative solutions and forging robust collaborations that propel the industry’s growth,” he added.Bridgestone’s participation at the event was significant as it was the lead sponsor of Automechanika Awards Dubai 2024. The award ceremony recognised and honoured outstanding individuals and highly successful businesses that made a positive impact on the automotive and after-market sectors of the MENA region.Jacques Fourie, President of Bridgestone Middle East & Africa, commented: “It was a great pleasure to participate in Automechanika Dubai 2024, as it served as an ideal platform to connect with industry leaders, as well as showcase our commitment to sustainable mobility. Being the lead sponsor of Automechanika Awards for the second time in a row is in line with our mission to recognise excellence and innovation in the automotive sector. We are making constant efforts to position Bridgestone as a global leader in sustainable mobility solutions.”The company’s focus on sustainability is not just on environmental preservation, it is also committed to supporting communities by enhancing the way people live, learn and work by leveraging its strategic partnerships and innovative solutions.Bridgestone believes that the challenges faced today can only be addressed through combined efforts. Success in the dynamic automotive and mobility industries requires strategic partnerships that harness the strengths every party involved. Its recent collaborations with Al Jawaden Group and Tegeta is a testament to this philosophy and a shared commitment to enhancing customer experiences across the region.

Real Estate

08 May 2026

Integrated Waterproofing Strategies

Waterproofing buildings used to be an annual pre-monsoon affair but the evolution of real-estate development has changed that approach. In new developments, developers are weaving waterproofing solutions into both the design and construction phases, an approach that Nikhil Madan, Managing Director, Mahima Group, says, “is all about ensuring lasting durability [of the building] and keeping lifecycle risks including water seepage and extensive maintenance to a minimum.”Watertight by designAluminium formwork systems aren’t commonly thought of as a waterproofing tool but at the Mahima Group,..

Infrastructure Urban

08 May 2026

GROHE Showcases Water-Led Design At Milan

GROHE unveiled its GROHE SPA Aqua Sanctuary at Milan Design Week 2026, transforming Piccolo Teatro Studio Melato into an immersive showcase of water, design and wellbeing. Built on the philosophy of ‘Wellbeing Through Water’, the installation reimagined bathrooms as holistic spaces for relaxation, rejuvenation and self-care.The Aqua Sanctuary was presented through three interconnected sanctums. The first showcased the 3D-printed GROHE SPA AquaTree shower and faucet, highlighting bespoke innovation and biophilic design. The second featured the Atrio Private Collection and GROHE SPA x Buster..

Infrastructure Transport

08 May 2026

Rahee Group Expands Rail Manufacturing Capacity

Rahee Group has outlined a multi-year investment roadmap to expand its operational footprint and strengthen manufacturing capabilities for India’s growing railway and urban transit sector. The Group is expanding in Odisha with a new Track Component Casting Unit, for which the groundbreaking ceremony was held on 8 April 2026 in the presence of Odisha Chief Minister Mohan Charan Majhi.The Group’s flagship EPC arm, Rahee Infratech Ltd, continues to focus on complex rail infrastructure projects, including track systems, bridges, viaducts and ballastless infrastructure. Its wholly owned subsidi..