Bridgestone Wins Prince Michael International Road Safety Award

17 Dec 2024 CW Team

Receiving the award from His Royal Highness Prince Michael of Kent at the Annual Awards Luncheon Ceremony at The Savoy, London on Tuesday 10 December. (Left) Paul Choo, CHRO, BSAPIC, (Middle) His Royal Highness Prince Michael of Kent, (Right) Mei Ling Tan, Director, CSR, BSAPIC

Established in 1987, the Prince Michael International Road Safety Award recognizes innovation and achievement in enhancing road safety globally. For over thirty years, His Royal Highness Prince Michael of Kent has played a leading role in supporting improved road safety both in the United Kingdom and globally. In making the recommendation for the award, the judges acknowledged the high level of corporate commitment which includes both strategic support for NGOs and the opportunity for employee involvement.

As a tyre manufacturer, Bridgestone regards road safety as an important priority across the globe to support the safe mobility of people and objects with peace of mind. The BRSP advances global road safety by leveraging education, knowledge sharing, and strategic partnerships to support the United Nations Sustainable Development Goal (SDG) 3.6, which aims to halve road traffic deaths and injuries by 2030. Backed by Bridgestone’s presence in over 150 countries and regions, the program realigned in 2019 to focus on four core areas:

Safer Mobility: Leveraging tire technology and sustainable mobility solutions to enhance safety Safer Communities: Conducting road safety education and awareness initiatives for all road users Safer Roads: Collaborating with governments and communities to improve road infrastructure Employee Engagement: Empowering employees to actively contribute to road safety in their communities

In 2022, Bridgestone committed to donating a total of US$1 million to the United Nations Road Safety Fund (UNRSF) over four years (2022–2025)*2. Through this partnership with the UNRSF, Bridgestone is accelerating efforts to enhance road safety on a global scale.

“It is a true honor to receive the Prince Michael International Road Safety Award, one of the highest accolades in road safety,” said Paul Choo, Chief Human Resources Officer, responsible for HR and CSR across Bridgestone Asia Pacific, India, China (BSAPIC). “At Bridgestone, we continually strive to deliver value to our customers and communities, and the BSRP is an essential part of our efforts to achieve this. The program’s initiatives consider the needs of each community and integrate road safety efforts tailored to bettering the daily lives of local road-users. This award serves as a testament to Bridgestone’s dedication to our ongoing collaboration with local stakeholders and the development of innovative strategies aimed at educating the next generation about road safety.”

Bridgestone Corporation (Bridgestone) has won the Prince Michael International Road Safety Award*1 for its Bridgestone Road Safety Program (BSRP). A long-term, integrated strategy that aligns road safety interventions with best practices for helping vulnerable road-users, the BSRP has received this award for its contribution and commitment to improving road safety. Receiving the award from His Royal Highness Prince Michael of Kent at the Annual Awards Luncheon Ceremony at The Savoy, London on Tuesday 10 December. (Left) Paul Choo, CHRO, BSAPIC, (Middle) His Royal Highness Prince Michael of Kent, (Right) Mei Ling Tan, Director, CSR, BSAPIC Established in 1987, the Prince Michael International Road Safety Award recognizes innovation and achievement in enhancing road safety globally. For over thirty years, His Royal Highness Prince Michael of Kent has played a leading role in supporting improved road safety both in the United Kingdom and globally. In making the recommendation for the award, the judges acknowledged the high level of corporate commitment which includes both strategic support for NGOs and the opportunity for employee involvement. As a tyre manufacturer, Bridgestone regards road safety as an important priority across the globe to support the safe mobility of people and objects with peace of mind. The BRSP advances global road safety by leveraging education, knowledge sharing, and strategic partnerships to support the United Nations Sustainable Development Goal (SDG) 3.6, which aims to halve road traffic deaths and injuries by 2030. Backed by Bridgestone’s presence in over 150 countries and regions, the program realigned in 2019 to focus on four core areas: Safer Mobility: Leveraging tire technology and sustainable mobility solutions to enhance safety Safer Communities: Conducting road safety education and awareness initiatives for all road users Safer Roads: Collaborating with governments and communities to improve road infrastructure Employee Engagement: Empowering employees to actively contribute to road safety in their communities In 2022, Bridgestone committed to donating a total of US$1 million to the United Nations Road Safety Fund (UNRSF) over four years (2022–2025)*2. Through this partnership with the UNRSF, Bridgestone is accelerating efforts to enhance road safety on a global scale. “It is a true honor to receive the Prince Michael International Road Safety Award, one of the highest accolades in road safety,” said Paul Choo, Chief Human Resources Officer, responsible for HR and CSR across Bridgestone Asia Pacific, India, China (BSAPIC). “At Bridgestone, we continually strive to deliver value to our customers and communities, and the BSRP is an essential part of our efforts to achieve this. The program’s initiatives consider the needs of each community and integrate road safety efforts tailored to bettering the daily lives of local road-users. This award serves as a testament to Bridgestone’s dedication to our ongoing collaboration with local stakeholders and the development of innovative strategies aimed at educating the next generation about road safety.”

Technology

29 Jul 2026

AI-Enabled Workflows Lift Profitability and Productivity

Organisations modernising frontline workflows with artificial intelligence, automation and real-time data are reporting stronger financial performance, higher productivity and improved employee engagement, according to a global study by Zebra Technologies and Oxford Economics.The research covered 1,000 senior leaders across retail, manufacturing, transportation and logistics in the US, Mexico, the UK, Germany, India, Japan, Australia and New Zealand.In transportation and logistics, 54 per cent of companies that improved picking and packing operations reported faster operational performance, wh..

Real Estate

29 Jul 2026

India Leads Global AI Readiness but Implementation Lags

Indian companies lead global averages across all eight artificial intelligence readiness indicators tracked by JLL, but only 19 per cent have started making changes to their workplaces, according to the JLL 2026 Future of Work Survey.The study found that 77 per cent of Indian business leaders expect AI to change their office requirements, creating a 58-percentage-point gap between awareness and implementation. The survey covered more than 2,200 CEOs, CFOs and real estate leaders across 21 countries during the first quarter of 2026.Despite concerns over automation, 58 per cent of Indian leaders..

Equipment

29 Jul 2026

Three WOLFF Cranes Build Riyadh Cable-Stayed Bridges

Three WOLFF 180 B luffing jib cranes are supporting the construction of two cable-stayed bridges alongside the existing Wadi Laban Bridge in Riyadh, Saudi Arabia. The project is being developed for the Royal Commission for Riyadh City and executed by the ICRC joint venture comprising IC Ictas and Al Rashid Trading & Contracting Company.The cranes are handling lifting operations including formwork, reinforcement, concrete placement, work platforms, surveying equipment and other construction materials. Each crane is fitted with a 40 m jib, reaches a hook height of 157 m and offers a maximum ..