The Material Handling business of Godrej & Boyce, a part of Godrej Enterprises Group, is powering industrial growth in Eastern India marking over 60 per cent Y-o-Y growth in the Jamshedpur region for FY25. Solidifying its market leadership, the business commands a dominant 21 per cent market share in the Eastern region, serving as a crucial enabler for the region’s manufacturing sector. At the Indomach Expo in Jamshedpur, the business is showcasing its next-generation forklift to meet evolving needs of Eastern India’s industrial corridor. Jamshedpur, Eastern India’s industrial powerhouse, has emerged as a strategic growth centre for material handling business of Godrej Enterprises Group, anchored by its deep-rooted partnerships with industrial giants. The company’s exceptional performance in the region is driven by a strong collaboration with one of India’s largest conglomerates in the region. Godrej Enterprises Group’s material handling solutions has become integral to Jamshedpur’s manufacturing excellence, powering the city’s automotive, steel, and forging sectors while cementing its reputation as one of India’s premier industrial hubs.Anil Lingayat, Executive Vice President and Business Head, Material Handling business of Godrej & Boyce, a part of Godrej Enterprises Group, said, “The Eastern region, particularly Jamshedpur, represents a significant growth market for us, and our strong performance reflects our deep understanding of customer needs and our ability to provide tailored, world-class solutions made in India. Our participation in the Indomach Expo is a testament to our dedication to driving growth and innovation in the Eastern region. As industries in Jamshedpur continue to expand, we remain committed to delivering advanced, locally manufactured material handling solutions that enhance operational efficiency and support India’s vision for sustainable industrial growth.”Responding to the increasing market demand, the business has implemented strategic initiatives to enhance its presence in the region. In 2022, the company appointed Endurance Enterprises as its authorized dealer, bringing over two decades of specialized experience in material handling solutions. Furthermore, the company strengthened its local presence in 2023 by stationing dedicated sales representatives to showcase its latest innovations and provide direct support to the customers.