Century, a trailblazer in the Indian home and commercial interior products industry, is proud to announce the launch of its premium quality product named louvers made from WPC (Wood-Plastic Composite), marking a significant step towards uplifting the Indian market for aesthetic and functional interior and exterior solutions. The product is being launched in the key cities of Delhi and Bangalore, with plans for a nationwide expansion. CenturyWPC stands out as one of the pioneering national brands in India to tap into the expanding louvers market, presenting a distinctive product line. Unlike traditional interior louvers made from Charcoal or PS, which often fall short in durability and design, CenturyWPC aims to redefine industry standards. By utilising WPC, a high-quality raw material, their offerings ensure improved strength, durability, and eco-friendliness. In recent years, louvers have become increasingly popular in both residential and commercial settings throughout India. They have emerged as an essential feature in interior design, finding their way into living rooms, bedrooms, bathrooms, offices, meeting spaces, and cafeterias. Additionally, they are commonly found in restaurants, cafes, shopping malls, hotels, airports, and various other commercial venues. The Indian louver market is currently estimated to be around Rs 20 billion, driven by factors such as urbanisation, on-going development in residential and commercial sectors, and a growing consumer interest in enhancing interior aesthetics. CenturyWPC’s louvers come with several distinguishing features that set them apart from other products in the market. This includes qualities such as their superior material, enhanced finish, robust performance, long-term assurance and aesthetic appeal that offers aesthetic solutions for both interior and exterior spaces. These are manufactured in their state-of-the-art facility in Badvel, Andhra Pradesh, with an additional investment of Rs 50 million in their existing PVC manufacturing unit. The manufacturing process follows rigorous quality control measures to ensure that only flawless products are sent to market, further ensuring customer satisfaction. And with an increased focus on sustainability and superior craftsmanship, CenturyWPC aims to deliver a product that not only meets the highest standards of quality but also provides long-term value to architects, interior designers, and end customers.