Luxurify: Redefining Luxury with Heritage and Sustainability

24 Dec 2024 CW Team

Luxurify, the premier designer hand-knotted carpet brand from the house of RKS Carpets, is set to transform the Indian luxury landscape. Backed by RKS Carpets’ 35-year legacy in global luxury, Luxurify blends timeless craftsmanship with modern elegance to create exquisite rugs for discerning homes.

At the heart of Luxurify is a commitment to heritage and sustainability. Partnering with over 10,000 skilled artisans, the brand preserves the centuries-old art of hand-knotting while empowering rural communities. Each rug is a masterpiece, reflecting the dedication of artisans and the richness of traditional craftsmanship.

The brand’s launch showcases three distinct collections curated by iconic Indian supermodels, each embodying a unique style: • Carol Gracias brings contemporary vibrancy with bold geometric patterns, abstract motifs, and lively color palettes, perfect for modern, dynamic spaces. • Rickee Chatterjee reflects modern luxury with minimalist designs, clean lines, neutral tones, and subtle textures that evoke calm and sophistication. • Deepti Gujral celebrates timeless tradition with intricate Persian, Turkish, and Roman-inspired patterns in opulent hues, appealing to lovers of classic elegance. “We are proud to launch Luxurify as a beacon of sustainable luxury,” said Neha Baranwal, Partner at Luxurify. “Our goal is to honor India’s rich artistic legacy while providing customers with elegant, hand-crafted rugs that bring comfort and sophistication to their homes.” With a focus on ethical practices, quality, and innovation, Luxurify is more than a brand—it’s a movement to preserve heritage and redefine luxury living. Visit www.luxurifyhome.com or our flagship store at 145 Mehrauli-Gurgaon Road, Sultanpur, New Delhi.

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