Srinivasan Gopalan, Co-founder and Chairman, ArisUnitern RE Solutions and Co-founder of Aris Infra Solutions, a notable speaker and thought leader with over 15 years in real estate (RE) in Bengaluru and Mumbai, spoke about the company's journey, key achievements, the Development Management Model, data analytics, AI, and IoT and the company's vision for the future. Excerpts: What is the USP of Unitern's real estate journey, especially in terms of key achievements along the way? The USP of Unitern lies in our unwavering commitment to being a developer's friend. We have walked alongside developers, deeply understanding their challenges. From the beginning, we have focused on addressing the critical issues developers face—reliable financing, timely project execution, access to high-quality materials, and a skilled workforce. With our customers at the centre, we crafted practical, tailored solutions to streamline the development process. Our '3Ms' philosophy—Money, Material and Management—was born from these insights. It is not just a model; it is a testament to our dedication to understanding and meeting our clients' needs across the entire value chain of a real estate project. We co-created this approach with them, ensuring it is not only effective but genuinely beneficial. A developer has about 200 touchpoints across the development journey, and our aim is to reduce it by 70 percent, allowing them to concentrate on their core competencies. We are here to ensure our clients succeed, project after project. The firm recently celebrated its anniversary. So, what were the challenges faced by the firm for continued relevance along this journey? We do not view them as challenges but as valuable learnings. We started with the noble goal of solving real estate problems. We soon realised how important it is to have access to Money, Material and Management (MMM) to truly meet our customers' needs, which is timely project completion and success. With this in mind, our focus shifted to building and strengthening our business offerings across the 3Ms and being a one stop solution for all real estate needs. Today, we have established a robust Rs 3.5 billion credit line to provide developers with the financial stability they need. Our digital platform, ArisInfra.one, streamlines material procurement, ensuring efficiency and cost-effectiveness. Additionally, our management solutions are practical and customer-centric, supported by a dedicated C-suite team that ensures the success of all our projects. We meticulously manage projects for timely and successful delivery, overseeing the complete marketing and sales to guarantee our clients' success. Our goal is to be a dependable partner in the real estate ecosystem, consistently delivering exceptional value to our clients. How does the firm perceive the increase in the Development Management Model, data analytics, AI, and IoT? We have always believed in the Development Management Model. We recognise that a promoter can often feel lonely at the top and we aim to be his trusted friend who provides access to essential resources and support. By leveraging advanced technology and data-driven insights, we streamline construction and sales, ensuring smooth project execution. Our use of technology allows us to analyse market data to accurately predict property values and trends, enabling us to design projects that align with evolving customer preferences. This not only improves sales strategies for developers but also helps in tackling challenges, predicting demand, and ensuring projects are completed on schedule. By integrating AI and IoT throughout the construction phase, we provide developers with comprehensive market intelligence. This proactive approach empowers developers to make informed decisions, align projects with market demands and ultimately deliver successful outcomes. In view of the company's vision for the future, please share expansion plans for 2024 and beyond. At Unitern, our goal is to solidify our position as a leading Development Management firm by supporting developers and landowners with comprehensive services in Money, Material and Management. For 2024, we plan to expand to 15 projects, covering over 1.5 million square feet. With the growing demand for plotted developments and integrated townships in Bangalore, we are adapting our projects to meet these needs. Specialisation is the new trend in real estate, and developers are increasingly seeking strategic partnerships for effective project execution. Our goal is to be every developer's delight, offering specialised expertise and becoming their trusted partner for successful project outcomes.