CCI Orders Probe Into Asian Paints’ Market Conduct
Paint

CCI Orders Probe Into Asian Paints’ Market Conduct

India’s Competition Commission has directed its investigations unit to examine whether Asian Paints has abused its dominant position, following a complaint by Kumar Mangalam Birla’s paints venture, Birla Opus. In its prima facie view, the regulator said Asian Paints appears to have imposed unfair conditions on dealers by offering discounts, incentives and foreign trips in exchange for exclusivity, and by raising sales targets for those stocking Birla products.

Birla Opus also alleges the market leader discouraged landlords and transporters from working with the new entrant. The CCI noted that such practices could create barriers to entry and partially foreclose competition. Asian Paints, which holds about 52 per cent share of India’s paint market, has seen its dominance eroded since Birla Opus launched in February 2024 and quickly captured nearly 7 per cent of the sector.

Asian Paints said it is reviewing the order and will take appropriate legal steps while fully cooperating with the investigation. The Indian paint and coatings market is forecast to expand from USD 10.46 billion in 2025 to USD 16.37 billion by 2030, driven by rapid infrastructure and real estate development, underscoring the stakes in the ongoing enquiry.


India’s Competition Commission has directed its investigations unit to examine whether Asian Paints has abused its dominant position, following a complaint by Kumar Mangalam Birla’s paints venture, Birla Opus. In its prima facie view, the regulator said Asian Paints appears to have imposed unfair conditions on dealers by offering discounts, incentives and foreign trips in exchange for exclusivity, and by raising sales targets for those stocking Birla products.Birla Opus also alleges the market leader discouraged landlords and transporters from working with the new entrant. The CCI noted that such practices could create barriers to entry and partially foreclose competition. Asian Paints, which holds about 52 per cent share of India’s paint market, has seen its dominance eroded since Birla Opus launched in February 2024 and quickly captured nearly 7 per cent of the sector.Asian Paints said it is reviewing the order and will take appropriate legal steps while fully cooperating with the investigation. The Indian paint and coatings market is forecast to expand from USD 10.46 billion in 2025 to USD 16.37 billion by 2030, driven by rapid infrastructure and real estate development, underscoring the stakes in the ongoing enquiry.

Next Story
Resources

Chung Kisun Elevated to Chairman of HD Hyundai

HD Hyundai has promoted Executive Vice Chairman Chung Kisun to Chairman as part of its latest executive appointments. Chairman Chung, who holds a degree in Economics from Yonsei University and an MBA from Stanford University, began his career in 2009 with HD Hyundai Heavy Industries’ Finance Team. Over the years, he has held key roles including Head of Management Support at HD Hyundai, Head of Ship Sales at HD Hyundai Heavy Industries, and CEO of HD Hyundai Marine Solution. He currently serves as CEO of HD Hyundai, the group’s holding company, and HD Korea Shipbuilding & Offs..

Next Story
Real Estate

What Does Home Insurance Really Cover?

Home insurance is one of the most important protections a homeowner can have. It offers financial cover for unexpected damages, losses, or liabilities related to your property. However, many homeowners are not fully aware of what is actually included in their home insurance policy.This guide breaks down what home insurance really covers, so you can be better prepared and make informed decisions.What is home insurance?Home insurance is a financial product that protects your house and belongings against damage, theft, or accidents. It generally includes coverage for the building itself, as ..

Next Story
Infrastructure Urban

Hettich Strengthens Industry Ties at Madhya Pradesh Investment Meet

Hettich India, a global leader in furniture fittings, reinforced its commitment to Madhya Pradesh’s industrial growth as a Guest of Honour at an Interactive Session on Investment Opportunities in Power, Renewable Energy Equipment, and White Goods Manufacturing, hosted by the Government of Madhya Pradesh in partnership with the Confederation of Indian Industry (CII) at Hotel Trident, Nariman Point, Mumbai.The session, chaired by Dr Mohan Yadav, Hon’ble Chief Minister of Madhya Pradesh, brought together leading domestic and international investors, industry representatives, and business lead..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?