+
CCI Orders Probe Into Asian Paints’ Market Conduct
Paint

CCI Orders Probe Into Asian Paints’ Market Conduct

India’s Competition Commission has directed its investigations unit to examine whether Asian Paints has abused its dominant position, following a complaint by Kumar Mangalam Birla’s paints venture, Birla Opus. In its prima facie view, the regulator said Asian Paints appears to have imposed unfair conditions on dealers by offering discounts, incentives and foreign trips in exchange for exclusivity, and by raising sales targets for those stocking Birla products.

Birla Opus also alleges the market leader discouraged landlords and transporters from working with the new entrant. The CCI noted that such practices could create barriers to entry and partially foreclose competition. Asian Paints, which holds about 52 per cent share of India’s paint market, has seen its dominance eroded since Birla Opus launched in February 2024 and quickly captured nearly 7 per cent of the sector.

Asian Paints said it is reviewing the order and will take appropriate legal steps while fully cooperating with the investigation. The Indian paint and coatings market is forecast to expand from USD 10.46 billion in 2025 to USD 16.37 billion by 2030, driven by rapid infrastructure and real estate development, underscoring the stakes in the ongoing enquiry.


India’s Competition Commission has directed its investigations unit to examine whether Asian Paints has abused its dominant position, following a complaint by Kumar Mangalam Birla’s paints venture, Birla Opus. In its prima facie view, the regulator said Asian Paints appears to have imposed unfair conditions on dealers by offering discounts, incentives and foreign trips in exchange for exclusivity, and by raising sales targets for those stocking Birla products.Birla Opus also alleges the market leader discouraged landlords and transporters from working with the new entrant. The CCI noted that such practices could create barriers to entry and partially foreclose competition. Asian Paints, which holds about 52 per cent share of India’s paint market, has seen its dominance eroded since Birla Opus launched in February 2024 and quickly captured nearly 7 per cent of the sector.Asian Paints said it is reviewing the order and will take appropriate legal steps while fully cooperating with the investigation. The Indian paint and coatings market is forecast to expand from USD 10.46 billion in 2025 to USD 16.37 billion by 2030, driven by rapid infrastructure and real estate development, underscoring the stakes in the ongoing enquiry.

Related Stories

Gold Stories

Next Story
Infrastructure Urban

NABARD Holds Seminar on Vigilance, Integrity and Good Governance

National Bank for Agriculture and Rural Development (NABARD) organised a seminar on “Vigilance: Strengthening Integrity and Good Governance” on 25 August 2026 at its Head Office in Mumbai as part of the ongoing Vigilance Awareness Campaign 2026 being observed from 17 August to 16 November 2026, with the theme “Probity for Prosperity."" The seminar was graced by Suresh N Patel, Former Central Vigilance Commissioner, Government of India, as the chief guest and keynote speaker.  The programme was attended by G S Rawat, Deputy Managing Director, Dr Ajay K Sood, Deputy Managing Dire..

Next Story
Equipment

XCMG Unveils World's First 14,000-Ton Ring Crane for Heavy Lifting

XCMG has announced that the first main unit of the world's first 14,000-ton ring crane has rolled off the production line, marking a historic breakthrough in ultra-heavy lifting technology. Jointly developed by XCMG and Sinopec Heavy Lifting & Transportation Co., Ltd., the crane will be the largest-capacity ring crane ever built, setting a new benchmark for major construction projects worldwide.The crane features a modular configuration comprising two main units that work in tandem. The first main unit has completed final assembly and can independently perform lifting operations. Once both..

Next Story
Infrastructure Urban

Thriveni Logistics orders 200 tip trailers from Jagdamba trailers

Jagdamba Trailers (JTPL), one of India’s growing trailer manufacturers, has secured a significant order for 200 Tip Trailers from Thriveni Transport and Logistics Pvt. Ltd., a leading mining and logistics company serving operations across India and overseas.The order, placed for iron ore transportation, is a major milestone for JTPL, particularly as the company secured the business after competing with more than 10 established trailer manufacturers. It also strengthens an already successful relationship between the two companies. Approximately one and a half years ago, Thriveni Transport and..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code