Arcelor Mittal tie-up with Paris Olympics 2024
ECONOMY & POLICY

Arcelor Mittal tie-up with Paris Olympics 2024

ArcelorMittal, the steel major owned by Indian entrepreneur Lakshmi Mittal, is reported to be showcasing various aspects of its low-carbon steel partnership with the Olympics and Paralympics, beginning in Paris later this month. The Luxembourg-headquartered company has disclosed this week that its recycled and renewably-produced XCarb is the technology behind the Torches that have been traveling globally, the Olympic Rings now displayed on Paris's Eiffel Tower, and the Agitos symbol of the Paralympics atop the Arc de Triomphe in the city.

The Paris Olympics 2024 marks a milestone by reusing Torches for the first time, significantly reducing the carbon footprint with only 2,000 Torches required compared to 12,000 previously. Ian Louden, Head of Brand for ArcelorMittal, informed reporters in Paris that the Games are perceived not just as sporting events but as transcending sport itself, aiming to unite the world on a platform of equality, peace, and shared beliefs. He highlighted the achievement of gender parity in the Paris 2024 Games as an example of the societal events that the company supports.

ArcelorMittal had previously partnered with the London 2012 Olympic Games, resulting in the creation of the ArcelorMittal Orbit designed by British Indian artist Anish Kapoor. For the Paris Games opening on July 26 and concluding on August 11, the company's involvement includes providing steel and manufacturing expertise for the Torch designed by French artist Mathieu Lehanneur, and the "Spectaculars" ? the Olympic Rings and Agitos ? a project led by engineer Professor Pierre Engel.

Professor Engel noted that the project involved challenges such as determining the position, designing innovative lighting, and ensuring the safety of iconic Paris landmarks. The Rings, measuring 29 meters wide by 15 meters high and positioned between the first and second floors of the Eiffel Tower, represent the continents of the world in red, blue, green, yellow, and black, illuminated in white at night. The Agitos, depicted in red, blue, and green, remain colored throughout the day and night.

ArcelorMittal CEO Aditya Mittal expressed that being an official partner of the Paris 2024 Olympic and Paralympic Games and supplier of the Torch provides an excellent opportunity to showcase steel's beauty, versatility, and potential. The company's XCarb products are manufactured using the electric arc furnace route, utilizing high levels of scrap steel and 100% renewable energy, resulting in a low carbon footprint.

Chairman Lakshmi Mittal added that the Paris 2024 Games resonate with the values upheld by ArcelorMittal worldwide, including striving for excellence, promoting inclusion and diversity, and working towards achieving net zero emissions, as demonstrated by Paris 2024's ambition to limit its CO2 footprint.The "Spectaculars" are expected to remain atop Paris landmarks beyond the Olympic Games, with the Mayor planning to retain them until at least the year's end, anticipating a second life for the next set of Games in France.

"Join industry leaders at RAHSTA Expo, India's premier platform for roads, highways and traffic infrastructure. Register now to explore innovations, network with experts and shape the future of mobility."

ArcelorMittal, the steel major owned by Indian entrepreneur Lakshmi Mittal, is reported to be showcasing various aspects of its low-carbon steel partnership with the Olympics and Paralympics, beginning in Paris later this month. The Luxembourg-headquartered company has disclosed this week that its recycled and renewably-produced XCarb is the technology behind the Torches that have been traveling globally, the Olympic Rings now displayed on Paris's Eiffel Tower, and the Agitos symbol of the Paralympics atop the Arc de Triomphe in the city. The Paris Olympics 2024 marks a milestone by reusing Torches for the first time, significantly reducing the carbon footprint with only 2,000 Torches required compared to 12,000 previously. Ian Louden, Head of Brand for ArcelorMittal, informed reporters in Paris that the Games are perceived not just as sporting events but as transcending sport itself, aiming to unite the world on a platform of equality, peace, and shared beliefs. He highlighted the achievement of gender parity in the Paris 2024 Games as an example of the societal events that the company supports. ArcelorMittal had previously partnered with the London 2012 Olympic Games, resulting in the creation of the ArcelorMittal Orbit designed by British Indian artist Anish Kapoor. For the Paris Games opening on July 26 and concluding on August 11, the company's involvement includes providing steel and manufacturing expertise for the Torch designed by French artist Mathieu Lehanneur, and the Spectaculars ? the Olympic Rings and Agitos ? a project led by engineer Professor Pierre Engel. Professor Engel noted that the project involved challenges such as determining the position, designing innovative lighting, and ensuring the safety of iconic Paris landmarks. The Rings, measuring 29 meters wide by 15 meters high and positioned between the first and second floors of the Eiffel Tower, represent the continents of the world in red, blue, green, yellow, and black, illuminated in white at night. The Agitos, depicted in red, blue, and green, remain colored throughout the day and night. ArcelorMittal CEO Aditya Mittal expressed that being an official partner of the Paris 2024 Olympic and Paralympic Games and supplier of the Torch provides an excellent opportunity to showcase steel's beauty, versatility, and potential. The company's XCarb products are manufactured using the electric arc furnace route, utilizing high levels of scrap steel and 100% renewable energy, resulting in a low carbon footprint. Chairman Lakshmi Mittal added that the Paris 2024 Games resonate with the values upheld by ArcelorMittal worldwide, including striving for excellence, promoting inclusion and diversity, and working towards achieving net zero emissions, as demonstrated by Paris 2024's ambition to limit its CO2 footprint.The Spectaculars are expected to remain atop Paris landmarks beyond the Olympic Games, with the Mayor planning to retain them until at least the year's end, anticipating a second life for the next set of Games in France.

Next Story
Infrastructure Transport

Noida Airport Fuels NCR Realty Growth

The start of commercial operations at Noida International Airport has recently emerged as a major trigger for real estate growth across Noida, Greater Noida and the Yamuna Expressway region. The airport is expected to improve regional connectivity and support the next phase of development in eastern NCR.The airport, inaugurated on 28 March, has begun passenger services, while cargo operations are also expected to strengthen its role as an economic and logistics hub. Its operationalisation is expected to reduce dependence on Delhi’s Indira Gandhi International Airport for residents and busine..

Next Story
Technology

thyssenkrupp and GlobalLogic Form AI Alliance

thyssenkrupp AG and GlobalLogic, a Hitachi Group company, have recently formed a strategic alliance to deploy autonomous robotics and Physical AI across heavy industry operations. The partnership aims to improve safety, reduce engineering bottlenecks and accelerate industrial transformation at scale.The alliance brings together thyssenkrupp’s industrial expertise with Hitachi’s innovation capabilities. It includes GlobalLogic, Method and Hitachi America R&D, creating a “Lab-to-Scale” pipeline that connects research, digital strategy, design and enterprise software engineering for i..

Next Story
Real Estate

Platinum Corp Launches Luxury Suites in Santacruz

Platinum Corp has recently launched Platinum Stellar: Bespoke Presidential Suites, a premium residential project in Santacruz West, Mumbai. The development is positioned as a boutique luxury offering for homebuyers seeking expansive layouts, privacy and personalised living experiences.Located on Main Avenue, the project has been designed as a low-density, high-end residential address with spacious homes starting from 2,500 sq ft and extending to full-floor residences. The project targets HNIs, business owners and legacy residents from the Bandra-Khar-Santacruz belt.Platinum Stellar has been de..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement