Bridgestone Unveils Potenza Sport EVO with ENLITEN Technology

14 Nov 2025 CW Team

The Potenza Sport EVO delivers exceptional high-speed control and stability in both straight-line driving and cornering. The tyre achieves a best-in-class EU label A-grade for wet grip, providing a 5 per cent shorter braking distance on wet surfaces and 2 per cent shorter braking in dry conditions compared to its predecessor.

Durability has also been significantly enhanced, with the tyre offering 15 per cent longer mileage—equivalent to approximately 6,000 additional kilometres. Additionally, optimised rolling resistance delivers up to 6 per cent better fuel efficiency and extended EV driving range.

“The new Bridgestone Potenza Sport EVO with ENLITEN Technology is engineered for high-performance vehicles and demanding drivers, across all powertrains,” said Stefano Sanchini, Vice President Consumer Replacement, Bridgestone EMEA. “Building on the success of the original Potenza Sport—chosen as OEM fitment by iconic brands such as Lamborghini, Maserati and Porsche—it proudly carries forward the Potenza legacy.”

The tyre’s premium performance and sustainability credentials are enabled by ENLITEN Technology, Bridgestone’s next-generation engineering approach that enhances efficiency without compromising performance. The technology also ensures the tyre is fully EV-ready, meeting the unique needs of both electric and internal combustion engine vehicles.

Key advancements include an all-new high-stiffness compound for improved cornering stability, hybrid crown reinforcement, a stiff carcass construction and a sporty profile with asymmetric wall angles. A bespoke compound with optimised inorganic fillers, improved polymer-filler interaction and a precisely engineered tread pattern further elevates wet grip and abrasion resistance.

Developed and manufactured in Europe, the Potenza Sport EVO with ENLITEN Technology will be available in 128 sizes across 18–23 inches, including 40 new sizes. The tyre will be launched in two phases—92 sizes in January 2026, followed by the remaining sizes in 2027—and will be available across multiple global markets.

Bridgestone, a global leader in premium tyres and mobility solutions, has introduced the Potenza Sport EVO, an ultra-high-performance tyre powered by ENLITEN Technology. Building on the multi-award-winning Potenza Sport, the new-generation tyre offers superior sports performance, improved wet handling, longer wear life and greater fuel and energy efficiency—alongside an expanded size portfolio.The Potenza Sport EVO delivers exceptional high-speed control and stability in both straight-line driving and cornering. The tyre achieves a best-in-class EU label A-grade for wet grip, providing a 5 per cent shorter braking distance on wet surfaces and 2 per cent shorter braking in dry conditions compared to its predecessor.Durability has also been significantly enhanced, with the tyre offering 15 per cent longer mileage—equivalent to approximately 6,000 additional kilometres. Additionally, optimised rolling resistance delivers up to 6 per cent better fuel efficiency and extended EV driving range.“The new Bridgestone Potenza Sport EVO with ENLITEN Technology is engineered for high-performance vehicles and demanding drivers, across all powertrains,” said Stefano Sanchini, Vice President Consumer Replacement, Bridgestone EMEA. “Building on the success of the original Potenza Sport—chosen as OEM fitment by iconic brands such as Lamborghini, Maserati and Porsche—it proudly carries forward the Potenza legacy.”The tyre’s premium performance and sustainability credentials are enabled by ENLITEN Technology, Bridgestone’s next-generation engineering approach that enhances efficiency without compromising performance. The technology also ensures the tyre is fully EV-ready, meeting the unique needs of both electric and internal combustion engine vehicles.Key advancements include an all-new high-stiffness compound for improved cornering stability, hybrid crown reinforcement, a stiff carcass construction and a sporty profile with asymmetric wall angles. A bespoke compound with optimised inorganic fillers, improved polymer-filler interaction and a precisely engineered tread pattern further elevates wet grip and abrasion resistance.Developed and manufactured in Europe, the Potenza Sport EVO with ENLITEN Technology will be available in 128 sizes across 18–23 inches, including 40 new sizes. The tyre will be launched in two phases—92 sizes in January 2026, followed by the remaining sizes in 2027—and will be available across multiple global markets.

Resources

09 Mar 2026

Haworth India Hosts Women’s Leadership Panel Series

Haworth India marked International Women’s Day by hosting a leadership roundtable series titled ‘Give to Gain’, bringing together senior women leaders from architecture and design firms, corporates and project management consultancies. The series has been conducted in Delhi and Mumbai, with upcoming sessions scheduled in Bengaluru and Hyderabad on 27 March 2026. Structured as moderated panel discussions followed by audience interaction, the initiative examined the business impact of women’s leadership and the role of inclusive workplaces in supporting professional growth. Manish Khan..

Real Estate

09 Mar 2026

Max Estates Secures RERA For Max One Project

Max Estates has secured RERA approval (UPRERA No.: UPRERAPRJ9759) for its Max One development around Max Towers in Sector 16B, Noida, bringing renewed progress to a project previously stalled following the insolvency of its earlier developer. Spread across around 10 acres with an estimated development potential of about 2.5 million sq ft, Max One is planned as an integrated mixed-use campus combining serviced residences, premium offices, retail spaces and a private club. The project is expected to generate total sales potential of about Rs 20 billion along with an estimated annuity rental inc..

Real Estate

09 Mar 2026

Hindware Introduces Starc Smart Wall Mount Toilet

Hindware has introduced the Starc Smart Wall-Mount Toilet under its Hindware Italian Collection, designed to combine automation, hygiene and contemporary bathroom aesthetics. The model features automatic flushing, sensor-based seat opening and closing, and remote-controlled functions. It also includes an oscillating water spray and warm air dryer for cleaning, along with a self-cleaning nozzle designed to maintain hygiene. Additional features include adjustable heated seating, customisable water temperature and pressure settings, a foot-touch flush system and an LCD control interface. The wa..