+
CEAT launches high-end tires for customers
ECONOMY & POLICY

CEAT launches high-end tires for customers

In an effort to acquire a greater market share in the premium tyre segment, CEAT has introduced a line of premium steel radial tyres, which is set to be directly marketed to consumers.

The steel radial tyres, which were previously exclusively produced and distributed to Original Equipment Manufacturers (OEM), will now be accessible in the aftermarket.

Arnab Banerjee, the Managing Director and CEO of CEAT, shared, "Premium tyres have been a focal point for a few quarters, and the category is performing well. Consumers across various segments are willing to invest more in tyres. Although steel radial tyres constitute only 3 percent of the overall motorcycle segment, they are gaining significance. The product is characterised by its premium quality, including the advanced technology it incorporates. This segment contributes positively to margins, presenting a substantial opportunity. Our goal is to emerge as market leaders in this segment."

The steel radial tyres boast a construction with steel-belted radial design, ensuring superior handling at high speeds. These tyres are engineered to deliver stability at speeds of up to 270 mph.

Additionally, the company plans to extend its reach to rural areas and increase its touchpoints in the calendar year 2024. Having already made inroads into 615 districts and 10,000 towns, CEAT has formed collaborations with establishments selling Fast Moving Consumer Goods (FMCG) and essential products in rural markets.

In an effort to acquire a greater market share in the premium tyre segment, CEAT has introduced a line of premium steel radial tyres, which is set to be directly marketed to consumers. The steel radial tyres, which were previously exclusively produced and distributed to Original Equipment Manufacturers (OEM), will now be accessible in the aftermarket. Arnab Banerjee, the Managing Director and CEO of CEAT, shared, Premium tyres have been a focal point for a few quarters, and the category is performing well. Consumers across various segments are willing to invest more in tyres. Although steel radial tyres constitute only 3 percent of the overall motorcycle segment, they are gaining significance. The product is characterised by its premium quality, including the advanced technology it incorporates. This segment contributes positively to margins, presenting a substantial opportunity. Our goal is to emerge as market leaders in this segment. The steel radial tyres boast a construction with steel-belted radial design, ensuring superior handling at high speeds. These tyres are engineered to deliver stability at speeds of up to 270 mph. Additionally, the company plans to extend its reach to rural areas and increase its touchpoints in the calendar year 2024. Having already made inroads into 615 districts and 10,000 towns, CEAT has formed collaborations with establishments selling Fast Moving Consumer Goods (FMCG) and essential products in rural markets.

Next Story
Infrastructure Urban

HAVER & BOECKER Marks a Century of Fascinating Engineering

HAVER & BOECKER is celebrating 100 years of the Machinery Division. It kicked off the year-long festivities in May by hosting customers and industry partners from around the globe for an anniversary event at its headquarters in Oelde, Germany. The occasion also commemorated milestones for two subsidiaries: 50 years of IBAU HAMBURG and 25 years of AML Anlagentechnik, highlighting HAVER & BOECKER’S enduring legacy and technological leadership.The anniversary celebrations will all feature a short reflection on the past before jumping into a showcase of continuous innovation and a clear ..

Next Story
Equipment

MYCRANE Launches Auction Tool to Make Crane Rental Faster

MYCRANE, the first global platform for online crane rental, has launched a powerful new MYCRANE Auction feature, designed to improve transparency, accelerate rentals and deliver greater value for both customers and suppliers. MYCRANE Auction supports multiple auction types—including reverse auctions, forward auctions, and sprint formats—giving customers full flexibility in how they engage with suppliers. At launch, the reverse auction format is expected to be the most commonly used, particularly for high-value, urgent, or competitive rental jobs. Accessible via the main rental pl..

Next Story
Infrastructure Urban

EVMS Raises Concern Over Illegal E-Rickshaw Operations

The Electric Vehicle Manufacturers' Society (EVMS), representing more than 200 organised and MSME EV manufacturers across India, held a press conference at the Press Club of India, highlighting two major challenges facing the country’s electric mobility sector. These include the widespread operation of illegal e-rickshaws and the sharp increase in low-quality imports. Shri Rajiv Tulli, General Secretary of EVMS and an industry veteran with over 25 years of experience, led the session. He made a strong case for urgent policy action, regulatory clarity, and coordinated steps from all stakehold..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?