CEAT launches high-end tires for customers
ECONOMY & POLICY

CEAT launches high-end tires for customers

In an effort to acquire a greater market share in the premium tyre segment, CEAT has introduced a line of premium steel radial tyres, which is set to be directly marketed to consumers.

The steel radial tyres, which were previously exclusively produced and distributed to Original Equipment Manufacturers (OEM), will now be accessible in the aftermarket.

Arnab Banerjee, the Managing Director and CEO of CEAT, shared, "Premium tyres have been a focal point for a few quarters, and the category is performing well. Consumers across various segments are willing to invest more in tyres. Although steel radial tyres constitute only 3 percent of the overall motorcycle segment, they are gaining significance. The product is characterised by its premium quality, including the advanced technology it incorporates. This segment contributes positively to margins, presenting a substantial opportunity. Our goal is to emerge as market leaders in this segment."

The steel radial tyres boast a construction with steel-belted radial design, ensuring superior handling at high speeds. These tyres are engineered to deliver stability at speeds of up to 270 mph.

Additionally, the company plans to extend its reach to rural areas and increase its touchpoints in the calendar year 2024. Having already made inroads into 615 districts and 10,000 towns, CEAT has formed collaborations with establishments selling Fast Moving Consumer Goods (FMCG) and essential products in rural markets.

In an effort to acquire a greater market share in the premium tyre segment, CEAT has introduced a line of premium steel radial tyres, which is set to be directly marketed to consumers. The steel radial tyres, which were previously exclusively produced and distributed to Original Equipment Manufacturers (OEM), will now be accessible in the aftermarket. Arnab Banerjee, the Managing Director and CEO of CEAT, shared, Premium tyres have been a focal point for a few quarters, and the category is performing well. Consumers across various segments are willing to invest more in tyres. Although steel radial tyres constitute only 3 percent of the overall motorcycle segment, they are gaining significance. The product is characterised by its premium quality, including the advanced technology it incorporates. This segment contributes positively to margins, presenting a substantial opportunity. Our goal is to emerge as market leaders in this segment. The steel radial tyres boast a construction with steel-belted radial design, ensuring superior handling at high speeds. These tyres are engineered to deliver stability at speeds of up to 270 mph. Additionally, the company plans to extend its reach to rural areas and increase its touchpoints in the calendar year 2024. Having already made inroads into 615 districts and 10,000 towns, CEAT has formed collaborations with establishments selling Fast Moving Consumer Goods (FMCG) and essential products in rural markets.

Related Stories

Gold Stories

Next Story
Real Estate

Adani begins construction of Dharavi rehabilitation homes

Construction of rehabilitation homes for eligible Dharavi residents has commenced at the 22-acre Matunga railway site, following a Bhoomi Poojan ceremony performed by Pranav Adani, Director, Adani Enterprises (AEL). The project, being implemented by Adani Navbharat Developers (ANDPL), envisages 10 towers comprising 10,432 rehabilitation apartments and 1,379 commercial and industrial units.Under the in-situ rehabilitation scheme, eligible residents will receive homes measuring 350 sq ft. Residents from Sectors 6 and 1 will be accommodated at Matunga first, followed by nearly 4,500 apartments fo..

Next Story
Real Estate

Adani begins construction of Dharavi rehabilitation homes

Construction of rehabilitation homes for eligible Dharavi residents has commenced at the 22-acre Matunga railway site, following a Bhoomi Poojan ceremony performed by Pranav Adani, Director, Adani Enterprises (AEL). The project, being implemented by Adani Navbharat Developers (ANDPL), envisages 10 towers comprising 10,432 rehabilitation apartments and 1,379 commercial and industrial units.Under the in-situ rehabilitation scheme, eligible residents will receive homes measuring 350 sq ft. Residents from Sectors 6 and 1 will be accommodated at Matunga first, followed by nearly 4,500 apartments fo..

Next Story
Equipment

Seven Propel 470 HEV electric tippers go to work on coal haulage in Chhattisgarh

Propel EV, the electric mobility division of Propel Industries and India's No. 1 electric tipper brand, has deployed seven 470 HEV electric trucks with a leading coal-haulage contractor at one of India's largest opencast coal mines in Chhattisgarh. The trucks are in daily operation, moving coal on continuous haul cycles in one of the most demanding applications in Indian mining.Why Electric - and Why CoalCoal haulage runs round the clock: heavy loads, long haul cycles, steep ramps and abrasive dust. It is also where diesel hurts most. Engines run continuously, fuel is the largest single operat..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code