GeM Boosts MSE Share in Government Procurement

25 Dec 2025 CW Team

The data highlights the expanding role of smaller enterprises in public purchasing. Through a fully digital and transparent procurement framework, GeM has enabled MSEs across sectors such as clean energy, infrastructure and IT services to compete alongside larger firms on standardised terms. This shift is reflected in recent outcomes, including a women-led clean energy enterprise from Vadodara supplying renewable energy solutions worth over Rs 530 million to the Department of Heavy Industries, and an SC/ST-owned enterprise from Nagpur delivering surveillance infrastructure valued at Rs 290 million to the central government.

Women entrepreneurs, in particular, are gaining momentum on the platform. More than 200,000 women-owned MSEs are active on GeM and have cumulatively secured orders worth Rs 780.66 billion. Dedicated initiatives such as Womaniya have supported this growth by facilitating onboarding, training and awareness for women-led enterprises seeking access to government contracts.

GeM’s digital architecture closely aligns with national procurement policies focused on inclusion. Buyers can apply platform filters to identify offerings from MSEs, including women-led and SC/ST enterprises, while eligible sellers benefit from purchase preferences, relaxed Earnest Money Deposit norms and exemptions related to prior turnover and experience, without compromising on compliance and accountability.

Beyond enabling transactions, GeM strengthens transparency, traceability and speed in public procurement. By combining digital workflows with inclusive policy measures, the platform advances the objectives of Digital India and Atmanirbhar Bharat, allowing local enterprises across regions to participate in government procurement at scale. As procurement systems continue to evolve, GeM’s growing MSE footprint demonstrates how access, inclusion and competitiveness can coexist with efficient public spending.

India’s public procurement ecosystem is undergoing a notable shift as the Government e-Marketplace continues to deepen participation from Micro and Small Enterprises, women entrepreneurs, SC/ST-owned businesses and start-ups. As of 30 November 2025, more than 1.125 million MSE sellers were registered on the GeM platform and together secured government orders worth Rs 7.44 trillion, accounting for 44.8 per cent of total procurement value on GeM—well above the mandated annual target of 25 per cent for MSEs. The data highlights the expanding role of smaller enterprises in public purchasing. Through a fully digital and transparent procurement framework, GeM has enabled MSEs across sectors such as clean energy, infrastructure and IT services to compete alongside larger firms on standardised terms. This shift is reflected in recent outcomes, including a women-led clean energy enterprise from Vadodara supplying renewable energy solutions worth over Rs 530 million to the Department of Heavy Industries, and an SC/ST-owned enterprise from Nagpur delivering surveillance infrastructure valued at Rs 290 million to the central government. Women entrepreneurs, in particular, are gaining momentum on the platform. More than 200,000 women-owned MSEs are active on GeM and have cumulatively secured orders worth Rs 780.66 billion. Dedicated initiatives such as Womaniya have supported this growth by facilitating onboarding, training and awareness for women-led enterprises seeking access to government contracts. GeM’s digital architecture closely aligns with national procurement policies focused on inclusion. Buyers can apply platform filters to identify offerings from MSEs, including women-led and SC/ST enterprises, while eligible sellers benefit from purchase preferences, relaxed Earnest Money Deposit norms and exemptions related to prior turnover and experience, without compromising on compliance and accountability. Beyond enabling transactions, GeM strengthens transparency, traceability and speed in public procurement. By combining digital workflows with inclusive policy measures, the platform advances the objectives of Digital India and Atmanirbhar Bharat, allowing local enterprises across regions to participate in government procurement at scale. As procurement systems continue to evolve, GeM’s growing MSE footprint demonstrates how access, inclusion and competitiveness can coexist with efficient public spending.

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