“Our aluminium shoring system is well ahead of the competition.”

RMD Kwikform India showcased two new products to the country at bauma: The aluminium shoring system Alshor Plus for large commercial buildings, shopping malls and IT buildings, to cover a large area in a single table up to 100 sq m; and the tube shoring system for ground shoring purpose. Arul Raja, Managing Director, shares more…

One pathbreaking offering: Our aluminium shoring system is well ahead of the competition – it is capable of taking 12.5 tonne per leg. It also has a quick load release mechanism, where 12.5 tonne can be easily released by lifting a pin and hammering the road release mechanism. Further, the competition has a height limitation, but we can actually add the verticals one above the other to cater to different heights – we have done up to a 16-m-high table for slabs up to 2m.

Demand drivers in 2019: Until 2017, the main driving markets were commercial and residential. Around Q2 of 2018, we started getting a lot of enquiries for infrastructure – metro projects, bridges, power stations, nuclear power plants, cement factories – where you need a heavy load shoring system. So we heightened our focus to the 8-tonne system. 

Announcement contributing to the company’s growth in 2018: We decided to open new offices in places other than the major cities, which actually paid off. We started getting orders from Tier-II cities. 

We have also decided to put up a yard in Delhi in 2019.

Challenge for the company in 2019: We have more competition coming in as the market opens up. The other challenge is to educate contractors on using products that save time, money and programme time.

Key strategy to success in 2019: Our added focus will be the infrastructure market. 

Recommendation for growth of the construction equipment market: We are constantly meeting consultants and government bodies to educate them on using products that are user-friendly and with which contractors can build faster.