Alstone Renews Partnership with RCB as Official Cladding Partner for T20 2025

31 Mar 2025 CW Team

Alstone has renewed its collaboration with Royal Challengers Bengaluru (RCB) as the Official Cladding Partner for T20 Season 2025. Following a successful association in 2023, the brand is once again partnering with RCB, reinforcing its commitment to innovation and excellence.

With the tagline “Think Cladding, Think Alstone” and the campaign “Super Batting, Super Cladding 2.0,” the partnership highlights the synergy between high-performance cricket and architectural innovation.

Sumit Gupta, Managing Director, Alstone, said, “We are thrilled to partner with Royal Challengers Bengaluru once again for T20 Season 2025. Our previous collaboration in 2023 brought us remarkable brand mileage, allowing us to connect with a passionate and engaged audience. Just as RCB consistently delivers outstanding performances on the field, Alstone remains committed to offering world-class, innovative façade solutions. This partnership will further strengthen our brand presence and align us with a team that shares our vision for excellence.”

The collaboration aims to create awareness among young creative professionals and consumers about Alstone’s innovative cladding solutions. It will include marketing campaigns across digital platforms, outdoor advertising, print, radio, and social media, ensuring extensive brand visibility throughout the T20 season.

Rajesh V Menon, COO, RCB, welcomed Alstone’s return, stating, “We are delighted to have Alstone back as our Official Cladding Partner for this season. Their innovative approach to exterior cladding solutions aligns perfectly with RCB’s dedication to pushing boundaries and setting new benchmarks.”

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