K Raheja Corp Homes, the residential business of K Raheja Corp, proudly announces the successful conclusion of the 2nd edition of its ‘WE WILL’ initiative. This initiative, part of the ‘Royalty’ program, saw an overwhelming response from residents, with over 5,000 families participating in the donation drive, the ‘WE WILL’ initiative spanned across key locations including Mumbai, Pune, and Hyderabad –Raheja Vihar in Chandivali, Raheja Vistas Premiere & Raheja Viva in Pune, and Raheja Vistas in Hyderabad. In collaboration with NGOs such as Goonj, OM Creations Trust, and Ashray-Akruti, the drive collected over 750+ pieces of clothing, 550+ books, and 200+ toys, which were distributed to underprivileged communities.

Adding to the event’s success, an exhibition of handmade festive décor artefacts designed and created by adults and children with special needs was organized.

Ashish Dhami, Chief of Sales, Marketing and Product Design, said, “We are thrilled by the enthusiastic participation in this year’s ‘WE WILL’ donation drive. The spirit of community and generosity displayed by our residents is truly inspiring. From parents to the elderly to even kids, everybody contributed to whatever capacity they could. The customers generously donated and willingly came forward to help in every way possible to support this humanitarian aid for the marginalized strata of society. We are proud to have made a meaningful difference in the lives of those less fortunate and look forward to continuing this tradition of giving back.”

This year’s drive saw a significant increase in contributions, with the residential community in Mumbai leading followed by Pune and Hyderabad. The partner NGOs, who have been collaborating with K Raheja Corp Homes for the past few years, reported that the week-long drive benefited numerous children, adults, and elders.

The success of the ‘WE WILL’ initiative emphasises K Raheja Corp Homes’ commitment to fostering community spirit and driving positive change, enhancing the lives of those in need.