Tata BlueScope Steel celebrates 25 years of COLORBOND®

30 Jan 2024 CW Team

Tata BlueScope Steel, a joint venture between Tata Steel and BlueScope Steel, celebrated 25 years of excellence with its flagship brand COLORBOND® steel in India. As part of the celebrations, the company announced plans to expand its business in Gujarat. It has supplied colour-coated steel products and solutions to some of the state’s prominent projects.

The 25th anniversary celebrations began with the corporate video journey of Tata BlueScope Steel. It was followed by a lot of power-packed performances, customer-centric initiatives, the launch of their official TBSPL app and awards in various categories of Enduring Partnership Awards, Brand Ambassador Awards, Build Your Bold Awards, Emerging Star Performer Awards, among others. But the grand finale and highlight was the launch of three products Prisma, Proshine and Truclad.

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