JK Tyre Strengthens Road Safety Commitment

30 Jan 2025 CW Team

Under the theme ‘Sadak Suraksha Jeevan Raksha,’ the initiative commenced on January 16, 2025, at the Delhi Police Traffic Training Park, BKS. The program featured a series of engaging awareness activities conducted at high-traffic zones across the city. In collaboration with the Delhi Traffic Police, JK Tyre intensified its efforts to promote road safety and instil safer driving practices. Over six days, the company conducted interactive sessions at key traffic intersections, including ITO, Connaught Place, Punjabi Bagh, and Dhaula Kuan. These sessions emphasized crucial safety measures such as adherence to traffic rules, the importance of wearing helmets and seat belts, and the dangers of mobile phone usage while driving.

Speaking on the initiative, Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre, stated, “For over three decades, JK Tyre has been at the forefront of road safety awareness and education. We take immense pride in supporting this cause through our National Road Safety Month initiatives. Ensuring road safety remains a top priority for us, and our cutting-edge products, such as SMART Tyres and Puncture Guard Tyres, have significantly contributed to enhancing driver safety. These innovations empower drivers by providing real-time alerts on potential issues, enabling preventive action and reducing accident risks. Through our sustained efforts, we remain dedicated to creating safer roads for all.”

Beyond this impactful initiative, JK Tyre continues to lead various road safety education programs through strategic collaborations with authorities. The company actively trains truckers, drivers, school children, and the general public on vital safe driving practices. Additionally, JK Tyre’s flagship annual event, the JK Tyre - Constitution Club Rally for Parliamentarians, garners participation from Members of Parliament, diplomats, and policymakers to champion the cause of road safety in the national capital.

National Road Safety Month serves as a crucial platform to reinforce the significance of safe driving habits and the collective responsibility required to make Indian roads safer. Through such initiatives, JK Tyre & Industries Ltd. remains steadfast in its mission to drive change and foster a culture of responsible road usage.

"Join industry leaders at RAHSTA Expo, India's premier platform for roads, highways and traffic infrastructure. Register now to explore innovations, network with experts and shape the future of mobility."

Reinforcing its unwavering commitment to road safety, JK Tyre & Industries, a leader in the tyre manufacturing industry, partnered with the Delhi Traffic Police to organise a comprehensive Road Safety Awareness Week. This initiative, held as part of National Road Safety Month (January 1–31, 2025) spearheaded by the Ministry of Road Transport and Highways (MoRTH), aimed to foster responsible driving habits and reduce road accidents. Under the theme ‘Sadak Suraksha Jeevan Raksha,’ the initiative commenced on January 16, 2025, at the Delhi Police Traffic Training Park, BKS. The program featured a series of engaging awareness activities conducted at high-traffic zones across the city. In collaboration with the Delhi Traffic Police, JK Tyre intensified its efforts to promote road safety and instil safer driving practices. Over six days, the company conducted interactive sessions at key traffic intersections, including ITO, Connaught Place, Punjabi Bagh, and Dhaula Kuan. These sessions emphasized crucial safety measures such as adherence to traffic rules, the importance of wearing helmets and seat belts, and the dangers of mobile phone usage while driving. Speaking on the initiative, Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre, stated, “For over three decades, JK Tyre has been at the forefront of road safety awareness and education. We take immense pride in supporting this cause through our National Road Safety Month initiatives. Ensuring road safety remains a top priority for us, and our cutting-edge products, such as SMART Tyres and Puncture Guard Tyres, have significantly contributed to enhancing driver safety. These innovations empower drivers by providing real-time alerts on potential issues, enabling preventive action and reducing accident risks. Through our sustained efforts, we remain dedicated to creating safer roads for all.” Beyond this impactful initiative, JK Tyre continues to lead various road safety education programs through strategic collaborations with authorities. The company actively trains truckers, drivers, school children, and the general public on vital safe driving practices. Additionally, JK Tyre’s flagship annual event, the JK Tyre - Constitution Club Rally for Parliamentarians, garners participation from Members of Parliament, diplomats, and policymakers to champion the cause of road safety in the national capital. National Road Safety Month serves as a crucial platform to reinforce the significance of safe driving habits and the collective responsibility required to make Indian roads safer. Through such initiatives, JK Tyre & Industries Ltd. remains steadfast in its mission to drive change and foster a culture of responsible road usage.

Real Estate

26 Jun 2026

AGM Vijaylaxmi launches Sixty3 W.E. Bizpark

AGM Vijaylaxmi Group has launched Sixty3 W.E. Bizpark, a mixed-use commercial development in Goregaon East, Mumbai. The project includes contemporary office spaces and a high-street retail component designed to support businesses, retailers and professionals.Located along the Western Express Highway, Sixty3 W.E. Bizpark is planned as a G+25-storey commercial tower. It offers office spaces ranging from 545 sq ft to 3,200 sq ft, with a 3.60 metre floor-to-floor height aimed at improving spatial comfort, natural light and operational efficiency.The project features a high-street retail boulevard ..

Real Estate

26 Jun 2026

Manglam Group to Develop Sheraton Hotel in Jaipur

Manglam Group has signed an agreement with Marriott International to develop a Sheraton hotel on the Jaipur–Ajmer Highway in Jaipur. The project will feature 220 keys and is being developed with an investment of around Rs 3.5 billion across more than 300,000 sq ft.The hotel marks Manglam Group’s third collaboration with Marriott International and forms part of its Rs 10 billion hospitality investment roadmap. The agreement was signed by Amrita Gupta, Director, Manglam Group and CEO, Manglam Spa and Resorts, and Rajeev Menon, President, Asia Pacific excluding Greater China, Marriott Interna..

Infrastructure Urban

26 Jun 2026

India Warehousing Show 2026 opens at YashoBhoomi

India's warehousing, logistics, and supply chain ecosystem came together as the 15th edition of India Warehousing Show (IWS) 2026 opened at YashoBhoomi, India International Convention & Expo Centre (IICC), Dwarka, New Delhi on June 25 (Thursday). Organised by RX India, the three-day event will run from 25-27 June 2026, bringing together policymakers, industry leaders, technology providers, and supply chain professionals under one roof. It also features a two-day knowledge conference that will run alongside the exhibition. Inaugurated by Pankaj Kumar, Joint Secretary - Logistics, DPIIT..