Sustainability in focus for tiles, ceramics, sanitaryware

01 Aug 2019 CW Staff

The industry is focusing on environment-friendly products along with sustainable processes and technology.

Ceramic tiles are environment-friendly as they are made of clay, sand and glass, points out Ishvinder Kaur, Creative Director & Founder Principal, ivpartners. “With most made out of recyclable content, they reduce energy use by keeping the region cool even during high temperatures.”

Also, most sanitaryware products today come with water-saving technology. As Jimmy Mistry, Chairman & Managing Director, Della, says, “All WCs currently used with flush tanks consume less water. Dual flushing systems, especially, use less water compared to the flush valves of the past.” With most of these products being manufactured in India, and coming from within a 500-km radius, the carbon footprint is also reduced.

Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, shares that CERA, too, has focused on developing water-saving products. “We modified the designs of WCs, because of which we are able to send less water down the drain.”

“Our ‘cool-roof’ tiles, thinner and robust large Porselano glazed vitrified tiles and multiple collections of Endura Industrial tiles feature superior technical parameters to perform and intervene less in nature by replacing natural stone,” says Dinesh Vyas, Marketing head, H&R Johnson. Similarly, in sanitaryware, the company has options that use less water. “Johnson products are manufactured in highly energy-efficient factories and we also recycle to the extent that technology supports.”

For its part, Asian Granito India (AGIL) offers the market the eco-friendly Eco-Bianco tiles range for terrace. As Kamlesh Patel, Chairman and Managing Director, Asian Granito India, says, “These are solar reflective roof tiles have SRI of 87.”

Orientbell’s manufacturing units are ISO 14001:2015 certified (the most complete global expression for environment-friendliness) and it has been awarded OHSAS 18001 certification for health and safety standards. “No wastewater is ever discharged from our factory,” affirms Alok Aggarwal, CMO, Orient Bell.

SHRIYAL SETHUMADHAVAN

The industry is focusing on environment-friendly products along with sustainable processes and technology. Ceramic tiles are environment-friendly as they are made of clay, sand and glass, points out Ishvinder Kaur, Creative Director & Founder Principal, ivpartners. “With most made out of recyclable content, they reduce energy use by keeping the region cool even during high temperatures.” Also, most sanitaryware products today come with water-saving technology. As Jimmy Mistry, Chairman & Managing Director, Della, says, “All WCs currently used with flush tanks consume less water. Dual flushing systems, especially, use less water compared to the flush valves of the past.” With most of these products being manufactured in India, and coming from within a 500-km radius, the carbon footprint is also reduced. Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, shares that CERA, too, has focused on developing water-saving products. “We modified the designs of WCs, because of which we are able to send less water down the drain.” “Our ‘cool-roof’ tiles, thinner and robust large Porselano glazed vitrified tiles and multiple collections of Endura Industrial tiles feature superior technical parameters to perform and intervene less in nature by replacing natural stone,” says Dinesh Vyas, Marketing head, H&R Johnson. Similarly, in sanitaryware, the company has options that use less water. “Johnson products are manufactured in highly energy-efficient factories and we also recycle to the extent that technology supports.” For its part, Asian Granito India (AGIL) offers the market the eco-friendly Eco-Bianco tiles range for terrace. As Kamlesh Patel, Chairman and Managing Director, Asian Granito India, says, “These are solar reflective roof tiles have SRI of 87.” Orientbell’s manufacturing units are ISO 14001:2015 certified (the most complete global expression for environment-friendliness) and it has been awarded OHSAS 18001 certification for health and safety standards. “No wastewater is ever discharged from our factory,” affirms Alok Aggarwal, CMO, Orient Bell. SHRIYAL SETHUMADHAVAN

Infrastructure Energy

22 Oct 2025

KEC Secures Rs 10, 380 Mn Substation Order in Saudi Arabia

KEC International Ltd., a global infrastructure EPC major, and an RPG Group company, has secured a new order worth Rs 10,380 million for the Design, Supply and Installation of a 380 kV GIS Substation in Saudi Arabia.Vimal Kejriwal, MD & CEO, KEC International Ltd., commented, “We are delighted with the successive order wins in our T&D business. In a landmark achievement, we have secured our largest ever substation order. This prestigious order in the Middle East has widened our portfolio and strengthened our presence in the region. With this strategic win, our year-to-date or..

Infrastructure Urban

22 Oct 2025

Central Bank of India executes first fully digital SCF deal on PSB Xchange

In a major advancement for India’s banking sector, Central Bank of India (CBI) has successfully completed the country’s first fully digital supply chain finance (SCF) transaction on PSB Xchange—a unified multi-lender platform launched by PSB Alliance. PSB Xchange is designed to connect public and private sector banks, NBFCs, and fintechs with corporates and their channel partners to facilitate supply chain finance and small business loans. The transaction marks the first time a fintech-originated corporate lead has been seamlessly processed through the PSB Xchange ecosystem. The lead fl..

Infrastructure Energy

22 Oct 2025

Atlanta Electricals secures Rs 1,835 Mn transformer order from BNC Power

Atlanta Electricals Limited (“Atlanta”) has secured an order worth Rs 1,835 million from BNC Power Projects Ltd for the supply of extra high voltage (EHV) transformers and a bus reactor for its Pugal site. The contract includes a mix of 315 MVA, 400 KV and 100 MVA, 132 KV transformers along with a 400 KV bus reactor. The project scope encompasses design, manufacturing, testing, and supply to the project site. Deliveries will be sequenced following engineering and drawing approvals, offering multi-quarter execution visibility and ensuring a steady production run-rate. The order will be ex..