BPCL Leads Nationwide PNG Drive 2.0 Campaign

20 Jan 2026 CW Team

The campaign is being rolled out under a unified industry theme — “Har Ghar PNG, Har Gaadi CNG – Jiyo Non-Stop Zindagi” — and reflects the collective efforts of City Gas Distribution (CGD) companies under the guidance of the Petroleum and Natural Gas Regulatory Board (PNGRB). The initiative follows a common outreach strategy to improve awareness and drive last-mile adoption of natural gas across urban India.

PNG Drive 2.0 has been designed as a collaborative, pan-India programme bringing CGD players together through harmonised messaging and coordinated consumer engagement. The campaign highlights the everyday advantages of PNG and CNG, including uninterrupted supply, lower emissions, cost efficiency and operational convenience across residential, mobility and commercial applications.

BPCL has been entrusted to steer the initiative on behalf of the CGD industry, leveraging its structured execution capabilities while ensuring message consistency with flexibility for local adaptation. To widen outreach, prominent public personalities have also been engaged at the national level, complementing ground-level awareness activities led by CGD operators across cities through community programmes, digital outreach and field activations.

Director (Marketing) Subhankar Sen said the campaign showcases the power of unified industry collaboration in simplifying consumer choice and positioning natural gas as a reliable and affordable clean energy alternative. He added that coordinated efforts such as PNG Drive 2.0 will play a catalytic role in scaling adoption and supporting India’s target to raise the share of natural gas in the energy mix.

The initiative aligns with India’s clean energy roadmap, which aims to increase natural gas’ share in the national energy basket from about 6.5 per cent at present to 15 per cent by 2030. Greater PNG and CNG penetration is expected to reduce emissions, improve urban air quality and enhance energy efficiency across key consumption sectors.

Bharat Petroleum Corporation Ltd (BPCL) is leading PNG Drive 2.0, a nationwide industry initiative aimed at accelerating the adoption of Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) across households, vehicles and industrial and commercial users. The campaign is being rolled out under a unified industry theme — “Har Ghar PNG, Har Gaadi CNG – Jiyo Non-Stop Zindagi” — and reflects the collective efforts of City Gas Distribution (CGD) companies under the guidance of the Petroleum and Natural Gas Regulatory Board (PNGRB). The initiative follows a common outreach strategy to improve awareness and drive last-mile adoption of natural gas across urban India. PNG Drive 2.0 has been designed as a collaborative, pan-India programme bringing CGD players together through harmonised messaging and coordinated consumer engagement. The campaign highlights the everyday advantages of PNG and CNG, including uninterrupted supply, lower emissions, cost efficiency and operational convenience across residential, mobility and commercial applications. BPCL has been entrusted to steer the initiative on behalf of the CGD industry, leveraging its structured execution capabilities while ensuring message consistency with flexibility for local adaptation. To widen outreach, prominent public personalities have also been engaged at the national level, complementing ground-level awareness activities led by CGD operators across cities through community programmes, digital outreach and field activations. Director (Marketing) Subhankar Sen said the campaign showcases the power of unified industry collaboration in simplifying consumer choice and positioning natural gas as a reliable and affordable clean energy alternative. He added that coordinated efforts such as PNG Drive 2.0 will play a catalytic role in scaling adoption and supporting India’s target to raise the share of natural gas in the energy mix. The initiative aligns with India’s clean energy roadmap, which aims to increase natural gas’ share in the national energy basket from about 6.5 per cent at present to 15 per cent by 2030. Greater PNG and CNG penetration is expected to reduce emissions, improve urban air quality and enhance energy efficiency across key consumption sectors.

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