Franna’s Dubai Global Conference Highlights Versatility and Expansion Plans

25 Nov 2025 CW Team

The conference featured in-depth commercial sessions, customer-case presentations and live technical demonstrations. At the Jebel Ali Free Zone, attendees witnessed the FR17 C and AT22-2 models in action, equipped with attachments such as the Fly Jib, Man Basket, Drag Winch, Outrigger, Spreader Bar and Rhino Hook. Demonstrations showed articulation, boom manoeuvrability and true pick-and-carry capability without outriggers, underscoring why Franna’s working radius is considered more flexible than traditional cranes.

Franna holds more than 90 per cent of Australia’s pick-and-carry crane market and nearly half of its total mobile crane market. This dominant position has made the Franna brand synonymous with pick-and-carry solutions and serves as the foundation for its global strategy.

General Manager Danny Black said the company intends to take its proven model to global markets, supported by Terex’s worldwide distribution and manufacturing network. With cranes operating in over 30 countries, Franna is working to educate new markets about the efficiency and cost benefits of pick-and-carry lifting.

India — the world’s largest pick-and-carry crane market — plays a critical role in the expansion journey. Franna’s 3,500 m² Hosur facility supports local customers and exports, serving as a blueprint for further penetration into Southeast Asia, the Middle East and Africa.

Jaideep Shekhar, VP & Managing Director, Asia & EMEA at Terex, said the Dubai conference reflects the company’s focus on deepening global engagement, while Terex MP President Kieran Hegarty highlighted that innovations in safety and mobility continue to elevate the capabilities of modern lifting solutions.

Franna®, a global pick-and-carry crane manufacturer, held its first Global Conference in Dubai from 3–6 November 2025, reinforcing its international growth strategy while showcasing the operational advantages of its cranes over conventional lifting equipment. Delegates from Latin America, the Middle East, Southeast Asia and Africa — including rental firms, prospective distributors and major customers — attended the event under the theme ‘The Road Ahead’.The conference featured in-depth commercial sessions, customer-case presentations and live technical demonstrations. At the Jebel Ali Free Zone, attendees witnessed the FR17 C and AT22-2 models in action, equipped with attachments such as the Fly Jib, Man Basket, Drag Winch, Outrigger, Spreader Bar and Rhino Hook. Demonstrations showed articulation, boom manoeuvrability and true pick-and-carry capability without outriggers, underscoring why Franna’s working radius is considered more flexible than traditional cranes.Franna holds more than 90 per cent of Australia’s pick-and-carry crane market and nearly half of its total mobile crane market. This dominant position has made the Franna brand synonymous with pick-and-carry solutions and serves as the foundation for its global strategy.General Manager Danny Black said the company intends to take its proven model to global markets, supported by Terex’s worldwide distribution and manufacturing network. With cranes operating in over 30 countries, Franna is working to educate new markets about the efficiency and cost benefits of pick-and-carry lifting.India — the world’s largest pick-and-carry crane market — plays a critical role in the expansion journey. Franna’s 3,500 m² Hosur facility supports local customers and exports, serving as a blueprint for further penetration into Southeast Asia, the Middle East and Africa.Jaideep Shekhar, VP & Managing Director, Asia & EMEA at Terex, said the Dubai conference reflects the company’s focus on deepening global engagement, while Terex MP President Kieran Hegarty highlighted that innovations in safety and mobility continue to elevate the capabilities of modern lifting solutions.

Technology

29 Jul 2026

AI-Enabled Workflows Lift Profitability and Productivity

Organisations modernising frontline workflows with artificial intelligence, automation and real-time data are reporting stronger financial performance, higher productivity and improved employee engagement, according to a global study by Zebra Technologies and Oxford Economics.The research covered 1,000 senior leaders across retail, manufacturing, transportation and logistics in the US, Mexico, the UK, Germany, India, Japan, Australia and New Zealand.In transportation and logistics, 54 per cent of companies that improved picking and packing operations reported faster operational performance, wh..

Real Estate

29 Jul 2026

India Leads Global AI Readiness but Implementation Lags

Indian companies lead global averages across all eight artificial intelligence readiness indicators tracked by JLL, but only 19 per cent have started making changes to their workplaces, according to the JLL 2026 Future of Work Survey.The study found that 77 per cent of Indian business leaders expect AI to change their office requirements, creating a 58-percentage-point gap between awareness and implementation. The survey covered more than 2,200 CEOs, CFOs and real estate leaders across 21 countries during the first quarter of 2026.Despite concerns over automation, 58 per cent of Indian leaders..

Equipment

29 Jul 2026

Three WOLFF Cranes Build Riyadh Cable-Stayed Bridges

Three WOLFF 180 B luffing jib cranes are supporting the construction of two cable-stayed bridges alongside the existing Wadi Laban Bridge in Riyadh, Saudi Arabia. The project is being developed for the Royal Commission for Riyadh City and executed by the ICRC joint venture comprising IC Ictas and Al Rashid Trading & Contracting Company.The cranes are handling lifting operations including formwork, reinforcement, concrete placement, work platforms, surveying equipment and other construction materials. Each crane is fitted with a 40 m jib, reaches a hook height of 157 m and offers a maximum ..