Godrej Properties Limited has acquired a 44-acre land parcel in Coimbatore through an outright purchase to develop a premium plotted residential project. The site offers a developable potential of 1.1 million (mn) sq. ft. and an estimated revenue potential of Rs 4.5 billion (bn). The location is in South Coimbatore near the Coimbatore Golf Club and is described as one of the most sought-after residential micro-markets. The developable area is expected to be laid out for individual residential plots with emphasis on community amenities and landscaped open space. The proposed development will feature a well-planned residential layout with quality infrastructure, landscaped open spaces and community amenities aligned with Godrej Properties Limited's design and sustainability philosophy. The company intends to apply its standards for third-party certified green buildings across the project. The company intends to implement its established design, technology and sustainability standards throughout the site. The firm expects the project to meet local demand for affordable and flexible housing options. Godrej Properties said the move reinforces its focused expansion into high-potential cities and strengthens its presence in economically resilient urban centres while diversifying regional booking mix. The company noted that plotted developments are gaining traction owing to affordability, flexibility in construction and long-term appreciation potential. Management said the acquisition will help diversify its regional booking mix and support the scale-up of plotted inventory. The firm indicated that the project would accelerate the scale-up of its fast-growing plotted offerings in South India. Coimbatore's economy is described as diversifying, driven by manufacturing, IT and education, supported by robust infrastructure and rising disposable incomes that sustain housing demand. Godrej Properties recalled its long-standing emphasis on sustainability and cited recent global rankings that recognised its governance and environmental practices. The firm noted its 129-year legacy and said it had received more than 500 awards and recognitions for design and governance. The firm provided contact details for corporate communications for further information.