H&M, Marks & Spencer are vying for a piece of India's home decor market

21 Mar 2022 CW Team

Marks & Spencer (M&S) is planned to start selling home products such as bed linens, cushions, and crockery in India next month, just weeks after rival Hennes & Mauritz (H&M) announced that its home products H&M Home will be available in India starting in March.

Bed linens, pillows, duvets, towels, bath and body goods, fragrant diffusers, aroma candles, room sprays, and gift sets will be available starting March in select shops and online through M&S's webstore, Myntra, and Reliance Retail-owned Ajio. M&S's flagship stores in Delhi, Mumbai, and Bengaluru would be the first to sell home items.

M&S's plans to sell home items in India follow closely behind rival H&M, which announced earlier this month that it will launch home décor and furnishing products in India this fall, including bed linens, cushion covers, kitchen items, candle stands, vases, and bathroom accessories, among other items, with prices ranging from Rs 149 for small plates to Rs 7,999 for curtains in some stores and on Myntra and hm.com webstore. H&M will introduce its home items as a store-in-store in its Ambience Mall outlet in Vasant Kunj, New Delhi, in March, and the world's second largest fashion retailer will also sell the products online through its portal hm.com and on Myntra.com at the same time. After that, H&M intends to sell home goods in a number of stores in a number of cities. M&S and Reliance Retail created a joint venture in 2008, with the UK retailer owning a controlling 51 % stake.

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