+
Swarajya Clocks 500+ Bookings, Rs 1.71 Billion in 4 Days
Real Estate

Swarajya Clocks 500+ Bookings, Rs 1.71 Billion in 4 Days

‘Swarajya’, a residential project in Dombivli developed by Bhagwati Group and Haware Properties, has recorded over 500 bookings within four days of launch, generating Rs 1.71 billion in revenue. The project is exclusively marketed by The Guardians Real Estate Advisory.
The strong response followed 1,053 Expressions of Interest (EOIs) received in the four weeks prior to launch. The project also saw 1,233 walk-ins, converting into 531 bookings, translating to a 47 per cent walk-in-to-booking conversion ratio.
The launch strategy, conceptualised by The Guardians, leveraged culturally rooted positioning aligned with the local Maharashtrian demographic. Launched on Chhatrapati Shivaji Maharaj Jayanti, the project drew inspiration from the legacy of Chhatrapati Shivaji Maharaj, aiming to create a strong sense of identity and community connection among buyers.
‘Swarajya’ is part of the “My First Home” initiative, following earlier projects in Kalyan and Shil Phata, which recorded strong sales traction.
The marketing campaign included 75+ hoardings, 275 kiosks, 100+ railway boards, transit media, and radio outreach. Digital engagement also remained high, with over 760,000 cumulative views and strong traction across social media platforms.
Commenting on the response, Ram Naik said, “The response to ‘Swarajya’ has been very encouraging, particularly in how strongly enquiries have converted into bookings. When a project connects with people at a deeper level, it leads to stronger conversions.”
Dombivli continues to emerge as a key residential market within the Mumbai Metropolitan Region, driven by improving connectivity, infrastructure development, and relatively affordable housing options, attracting both first-time buyers and long-term investors.

‘Swarajya’, a residential project in Dombivli developed by Bhagwati Group and Haware Properties, has recorded over 500 bookings within four days of launch, generating Rs 1.71 billion in revenue. The project is exclusively marketed by The Guardians Real Estate Advisory.The strong response followed 1,053 Expressions of Interest (EOIs) received in the four weeks prior to launch. The project also saw 1,233 walk-ins, converting into 531 bookings, translating to a 47 per cent walk-in-to-booking conversion ratio.The launch strategy, conceptualised by The Guardians, leveraged culturally rooted positioning aligned with the local Maharashtrian demographic. Launched on Chhatrapati Shivaji Maharaj Jayanti, the project drew inspiration from the legacy of Chhatrapati Shivaji Maharaj, aiming to create a strong sense of identity and community connection among buyers.‘Swarajya’ is part of the “My First Home” initiative, following earlier projects in Kalyan and Shil Phata, which recorded strong sales traction.The marketing campaign included 75+ hoardings, 275 kiosks, 100+ railway boards, transit media, and radio outreach. Digital engagement also remained high, with over 760,000 cumulative views and strong traction across social media platforms.Commenting on the response, Ram Naik said, “The response to ‘Swarajya’ has been very encouraging, particularly in how strongly enquiries have converted into bookings. When a project connects with people at a deeper level, it leads to stronger conversions.”Dombivli continues to emerge as a key residential market within the Mumbai Metropolitan Region, driven by improving connectivity, infrastructure development, and relatively affordable housing options, attracting both first-time buyers and long-term investors.

Related Stories

Gold Stories

Next Story
Infrastructure Urban

KONE Opens India's First Digital Experience Centre in Pune

KONE, a global elevator and escalator manufacturer, has inaugurated its first Digital Experience Centre (DEC) in India, located in Pune. The facility aims to showcase how artificial intelligence (AI), connectivity and data-driven technologies can enhance customer experiences and improve building operations.The centre was inaugurated by Jussi Herlin, Executive Vice Chair, KONE Corporation; Philippe Delorme, President and CEO, KONE; and Nandan Nilekani, Co-founder and Chairman of the Board, Infosys.Designed as an interactive customer environment, the facility demonstrates digital solutions cover..

Next Story
Infrastructure Urban

CII GreenCo Launches Circularity Guidelines for Indian Industry

The Confederation of Indian Industry (CII) GreenCo Council has launched the CII GreenCo Circularity Guidelines – Pilot Version at the 17th CII GreenCo Waste & Resource Management Summit 2026 in Chennai. The initiative aims to strengthen resource efficiency, waste reduction and circular economy practices across Indian manufacturing and process industries.The guidelines introduce a structured framework with circularity indices covering raw materials, consumables, packaging and other resource inputs. These indicators will help industries assess existing practices, identify opportunities to ..

Next Story
Infrastructure Energy

Global Electronics Association Launches IPC-1783-CO2E Standard

The Global Electronics Association has introduced IPC-1783-CO2E, a new international standard aimed at improving consistency, transparency and comparability in product carbon footprint reporting across the electronics manufacturing industry.The standard, titled International Standard for Data Collection and Reporting of CO2 Equivalent (CO2e) Emissions for the Electronics Manufacturing Supply Chain, provides industry-specific guidance for collecting, estimating and reporting carbon emissions data.With increasing regulatory requirements and customer expectations, electronics manufacturers face c..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code