Swarajya Clocks 500+ Bookings, Rs 1.71 Billion in 4 Days

31 Mar 2026 CW Team

‘Swarajya’, a residential project in Dombivli developed by Bhagwati Group and Haware Properties, has recorded over 500 bookings within four days of launch, generating Rs 1.71 billion in revenue. The project is exclusively marketed by The Guardians Real Estate Advisory.

The strong response followed 1,053 Expressions of Interest (EOIs) received in the four weeks prior to launch. The project also saw 1,233 walk-ins, converting into 531 bookings, translating to a 47 per cent walk-in-to-booking conversion ratio.

The launch strategy, conceptualised by The Guardians, leveraged culturally rooted positioning aligned with the local Maharashtrian demographic. Launched on Chhatrapati Shivaji Maharaj Jayanti, the project drew inspiration from the legacy of Chhatrapati Shivaji Maharaj, aiming to create a strong sense of identity and community connection among buyers.

‘Swarajya’ is part of the “My First Home” initiative, following earlier projects in Kalyan and Shil Phata, which recorded strong sales traction.

The marketing campaign included 75+ hoardings, 275 kiosks, 100+ railway boards, transit media, and radio outreach. Digital engagement also remained high, with over 760,000 cumulative views and strong traction across social media platforms.

Commenting on the response, Ram Naik said, “The response to ‘Swarajya’ has been very encouraging, particularly in how strongly enquiries have converted into bookings. When a project connects with people at a deeper level, it leads to stronger conversions.”

Dombivli continues to emerge as a key residential market within the Mumbai Metropolitan Region, driven by improving connectivity, infrastructure development, and relatively affordable housing options, attracting both first-time buyers and long-term investors.

Infrastructure Urban

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