Umm Al Qura for Development & Construction has launched its five-year strategy for 2026–2030 and announced the development of Masar Gardens, a new urban destination in Makkah spanning 1.2 million sq m.The company received two letters of award for the development of the Hindawiya West and Hindawiya South sites adjacent to Masar Destination. The project will be delivered by a consortium comprising Umm Al Qura for Development & Construction, Makkah Construction & Development Company and Rajhi United Real Estate Company.The announcement marks a strategic shift in the company's business model, from developing a single flagship project to managing a portfolio of urban destinations across western Saudi Arabia. The new strategy targets expansion across Makkah, Jeddah and Madinah while focusing on long-term economic and urban development.The company said the strategy builds on the successful implementation of its 2021–2026 plan, which saw the completion of Masar Destination's core infrastructure and its transition into the operational phase. During the period, Umm Al Qura attracted around SAR 40 billion in development investments, established more than 30 strategic partnerships and strengthened its governance and operational capabilities.Financially, the company reported a compound annual growth rate of more than 60 per cent in revenue and over 45 per cent in net profit, while operating cash flows exceeded SAR 2 billion in the most recent fiscal year.Under the new strategy, the company aims to manage an additional development portfolio exceeding SAR 50 billion and deploy incremental capital investments of SAR 3–5 billion over the next five years. It will adopt a flexible operating model, acting as a master developer, development manager or strategic partner depending on project requirements.Commenting on the development, Yasser Abdulaziz Abuateek, CEO, Umm Al Qura for Development & Construction, said: The launch of our new strategy represents a pivotal turning point in the company's journey, as we move from a phase of capability building to one of considered expansion. The achievements of the past years have provided us with the confidence, expertise, and readiness to advance toward managing a fully integrated portfolio of urban destinations.The company said Masar Destination will remain the cornerstone of its portfolio and serve as the foundation for future urban developments that support quality of life, investment and economic growth in line with Saudi Vision 2030.