Devyani, PVR, Inox Forge Mall Food JV

16 May 2024 CW Team

Devyani International Limited, PVR Ltd, and Inox Leisure Ltd have joined hands to create a formidable joint venture aimed at revolutionizing the dining landscape within Indian malls. This strategic collaboration brings together the expertise of Devyani in the food and beverage sector, PVR's stronghold in the entertainment industry, and Inox's excellence in cinema exhibition, promising an unparalleled culinary journey for mall visitors across the nation.

The venture intends to develop state-of-the-art food courts within malls, offering a diverse array of dining options to cater to the discerning tastes of consumers. By leveraging each partner's strengths, the joint venture seeks to curate immersive dining experiences that complement the overall entertainment ecosystem within these retail spaces.

Devyani International Limited, a subsidiary of RJ Corp, is a leading player in the Quick Service Restaurant (QSR) segment with renowned brands such as Pizza Hut, KFC, Costa Coffee, and Taco Bell under its umbrella. With its extensive experience and deep understanding of consumer preferences, Devyani is poised to bring culinary innovation and variety to the food courts.

PVR Ltd, India's largest cinema exhibition company, boasts a network of multiplexes spread across the country, offering a blend of mainstream and niche cinema experiences. Through this collaboration, PVR aims to enhance the overall mall experience by integrating dining options seamlessly with its entertainment offerings, creating a holistic leisure destination for patrons.

Inox Leisure Ltd, another prominent player in the cinema exhibition business, is known for its premium cinematic experiences and upscale amenities. By partnering in this venture, Inox aims to elevate the standards of mall dining, focusing on quality, variety, and customer satisfaction.

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