Shivraj Singh Chouhan to Inaugurate Saras Aajeevika Mela in Noida
ECONOMY & POLICY

Shivraj Singh Chouhan to Inaugurate Saras Aajeevika Mela in Noida

Union Minister for Rural Development Shri Shivraj Singh Chouhan will inaugurate the Saras Aajeevika Mela at Noida Haat, Uttar Pradesh, on February 25, 2025. Organised from February 21 to March 10, the event showcases the rich crafts and arts of rural India, with this being its fifth edition. The mela is being held under the Ministry of Rural Development, supported by the National Institute of Rural Development and Panchayati Raj (NIRDPR), with a focus on tradition, art, culture, and developing the export potential of "Lakhpati SHG Didis." Ministers of State for Rural Development Dr. Chandra Sekhar Pemmasani and Shri Kamlesh Paswan will also attend the event. 

The mela features products created by Self Help Groups (SHGs) from 30 states, displayed across 200 stalls, including handloom, handicrafts, and natural food items. 

Additionally, 25 live food stalls from 20 states offer ethnic cuisines, attracting visitors with a diverse culinary experience. Around 450 SHG members from across the country are participating. 

The event showcases a wide range of traditional textiles like Andhra Pradesh’s Kalamkari, Assam’s Mekhla Chador, Bihar’s Cotton and Silk, and Odisha’s Tasar and Bandha.

Handicrafts, jewelry, and home decor products from various states are also on display, along with natural food items such as tea, coffee, pickles, and jams.
 
The mela offers facilities like a senior citizen area, kids zone, and mother’s care section, alongside daily cultural performances. A dedicated Export Promotion Pavilion has also been set up to enhance the export potential of SHG products. 

This initiative aligns with the Ministry of Rural Development’s goal to support artisans and promote inclusive growth, contributing to Prime Minister Shri Narendra Modi’s Vocal for Local campaign and the vision of Viksit Bharat by 2047. 

(PIB)                 

Union Minister for Rural Development Shri Shivraj Singh Chouhan will inaugurate the Saras Aajeevika Mela at Noida Haat, Uttar Pradesh, on February 25, 2025. Organised from February 21 to March 10, the event showcases the rich crafts and arts of rural India, with this being its fifth edition. The mela is being held under the Ministry of Rural Development, supported by the National Institute of Rural Development and Panchayati Raj (NIRDPR), with a focus on tradition, art, culture, and developing the export potential of Lakhpati SHG Didis. Ministers of State for Rural Development Dr. Chandra Sekhar Pemmasani and Shri Kamlesh Paswan will also attend the event. The mela features products created by Self Help Groups (SHGs) from 30 states, displayed across 200 stalls, including handloom, handicrafts, and natural food items. Additionally, 25 live food stalls from 20 states offer ethnic cuisines, attracting visitors with a diverse culinary experience. Around 450 SHG members from across the country are participating. The event showcases a wide range of traditional textiles like Andhra Pradesh’s Kalamkari, Assam’s Mekhla Chador, Bihar’s Cotton and Silk, and Odisha’s Tasar and Bandha.Handicrafts, jewelry, and home decor products from various states are also on display, along with natural food items such as tea, coffee, pickles, and jams. The mela offers facilities like a senior citizen area, kids zone, and mother’s care section, alongside daily cultural performances. A dedicated Export Promotion Pavilion has also been set up to enhance the export potential of SHG products. This initiative aligns with the Ministry of Rural Development’s goal to support artisans and promote inclusive growth, contributing to Prime Minister Shri Narendra Modi’s Vocal for Local campaign and the vision of Viksit Bharat by 2047. (PIB)                 

Next Story
Resources

Blum India brings Design Reverie to Hyderabad

Blum India hosted the Hyderabad edition of its signature event, Design Reverie, at the historic Taj Falaknuma Palace, making it a memorable evening for the city’s architecture and interior design community. As per news reports, the event combined modern design sensibilities with the grandeur of a palace setting and the spiritual charm of Sufi qawwali.This marked the third edition of the event, after previous gatherings in Delhi and Bangalore. In Hyderabad, the focus was on fostering relaxed yet meaningful dialogue among design professionals—away from the typical conference setup. The eveni..

Next Story
Resources

Hafele launches Platinum Studio in Nagpur

Hafele has expanded its franchise footprint in central India by opening a new Studio Partner Platinum showroom in Nagpur in collaboration with Onkar Furnitech. The studio was inaugurated by Nitin Gadkari, Minister of Road Transport and Highways, along with Padma Gupta, Director – HR & Customer Experience, Hafele South Asia.Located at Sarthak Plaza, South Ambazari Road, Laxmi Nagar, the showroom offers an immersive experience of Hafele’s wide-ranging interior and home solutions. Designed as a hands-on, real-life application space, the studio showcases Hafele’s full portfolio—includi..

Next Story
Resources

Truflo by Hindware wins GPTW honour again

Truflo by Hindware has been certified a Great Place to Work for the fourth consecutive year, reaffirming its commitment to a people-first culture. The certification was awarded by the Great Place to Work Institute following a rigorous evaluation of employee experience, leadership, culture, and HR practices.Known as India’s fastest-growing plastic pipes and fittings company, Truflo has focused on fostering an inclusive, innovative, and growth-driven work environment. The company prioritises employee well-being and professional development, creating a culture where people feel valued and empow..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?