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Reliance Cement launches in Bihar
01 Oct 2014
Eyeing the growing cement market in Bihar, Reliance Cement Company (RCC) has launched Reliance Cement in the state. The company will be the first player in the cement industry to have a unique QR code printed on its cement bags. Smart phone users will be able to scan this code to get more information on the product features and quality assurance. Launched two years ago, Reliance Cement has already made its presence in Maharashtra, Uttar Pradesh, Madhya Pradesh, West Bengal and Jharkhand.