The Andhra Pradesh government has announced an energy and water efficiency initiative that will be implemented across 15 micro, small and medium enterprises (MSME) clusters in the state. The initiative aims to lower resource consumption and operating costs while enhancing competitiveness and environmental performance. It will focus on systematic assessment of current energy and water use and on promoting efficient technologies and practices. The move is part of broader efforts to promote sustainable industrial growth in the state. Implementation will be led by state departments in coordination with cluster associations and technical partners who will conduct audits, prepare improvement plans and support pilot interventions. Activities are expected to include equipment upgrades, process optimisation, water recycling measures and the introduction of monitoring systems to track consumption. Capacity building for enterprise owners and workers will form a key component to ensure sustained adoption of measures. Baseline data will guide prioritisation so that interventions target the highest impact opportunities. Officials anticipate that targeted interventions will translate into measurable reductions in energy and water use, lower production costs and improved productivity for participating units. The programme will also aim to reduce the environmental footprint of industrial clusters through better resource management and by encouraging the use of cleaner technologies. Lessons from the pilots may be documented to enable replication in other clusters across the state. Documentation of results is expected to inform future policy decisions and scale up strategies. The roll out will follow a phased approach with an initial cohort of clusters receiving technical studies and demonstrations before wider deployment. Financial support and facilitation for accessing schemes and lenders will be provided to enable investments where required, and monitoring arrangements will measure progress and outcomes. The government will review performance and refine the initiative to scale up adoption across the industrial landscape of Andhra Pradesh. Stakeholders will be consulted throughout to ensure measures align with local needs and capacities.