Sunsure Energy has signed a 20 megawatt (MW) wind-solar hybrid power purchase agreement with Kajaria Ceramics, marking a corporate offtake deal for renewable energy. The agreement will see renewable power supplied to the ceramic manufacturer under the terms of the power purchase agreement. The move aligns with the industrial buyer's stated sustainability objectives and reflects growing corporate interest in bespoke renewable contracts. The transaction underscores the appeal of hybrid projects for large energy consumers.\n\nThe hybrid arrangement combines wind and solar generation to deliver a more balanced output profile across the day and season. By co-locating resources or optimising dispatch, such projects can improve capacity utilisation and reduce shortfalls that arise from single technology plants. Developers and buyers assess hybrid solutions for their potential to enhance grid stability and lower the need for ancillary services. The configuration can also streamline land use compared with separate sites.\n\nUnder the PPA Sunsure Energy will meet a portion of Kajaria Ceramics' electricity demand through renewable generation, supporting the customer's emissions reduction commitments. The agreement is structured to provide predictable supply and to integrate with the purchaser's energy management strategy. Market observers see such deals as critical to accelerating the deployment of renewable assets while giving corporates greater control over energy sourcing. Hybrid projects are increasingly featured in corporate procurement strategies.\n\nThe deal adds to a growing pipeline of corporate renewable procurements that contribute to system decarbonisation and investment signals for developers. Industry participants expect that combining wind and solar will remain a preferred route for firms seeking flexible, lower carbon power supplies. Sunsure Energy's transaction with Kajaria Ceramics demonstrates the ongoing shift in procurement practices and may encourage other manufacturers to adopt similar models. The arrangement is consistent with broader policy and commercial trends favouring clean energy.